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6 Classy And Upcoming Eco Fashion Labels To Watch

6 Classy And Upcoming Eco Fashion Labels To Watch

In cooperation with the brands below.

It is always a good feeling to discover new eco-friendly and fair fashion labels from all over the world which support a fairer and cleaner world. It is also interesting to see what makes these eco fashion brands sustainable. Here are our 6 new eco-fashion brand discoveries with classy, timeless and high-quality collections. Scroll through to read more about their story and sustainable criteria. And enjoy a good feeling while shopping these brands!

1. LOVJOI | Riedlingen

Photos: Lovjoi

LOVJOI was founded by Verena Paul in Riedlingen, South Germany in 2014 where fairness, local sourcing, and social responsibility meet love and passion. Verena owned an organic grocery store and of course preferred sustainable fashion alternatives rather than conventional clothing but she missed eco-friendly, stylish and at the same time affordable clothing. To solve this problem she created her own label LOVJOI. All LOVJOI collections have been produced in their own in-house factory, an old VW-factory, in Riedlingen twice a year by Syrian Refugees. The integration of Syrian Refugees is a main part of LOVJOI’s vision. Khaled Barkel, who is a Syrian refugee and a constant part of the team, got a job as a tailor and also the chance to learn German by visiting language courses. The brand hires refugees on a regular basis to support their start here in Germany. LOVJOI only uses vegan and sustainable fabrics sourced from Germany and certified organic, fair cotton grown in Europe. All by-products like buttons, zippers and sewing thread are sustainably produced in Germany. LOVJOI is the perfect label for you to wear comfortable organic basics and everyday pieces with a really good feeling. If you are ever in Riedlingen, you are always welcomed to stop by their factory and say hello to the team.


2. Jyoti – Fair Works | Berlin

Photos: Jyoti Fair Works, Photographer: Janosch Kunze, Model: Carolin Sue and Zoe Camille

Jyoti – Fair Works is a German-Indian fair fashion label that produces socially and ecologically sustainable fashion. The brand´s philosophy is to take care of the people who are involved in the production from cotton farmers to seamstresses and to minimize the environmental effects of textile production. Jyoti employs, together with their partner the NGO Jyothi Seva Kendra, 16 socially disadvantaged women as seamstresses in their own sewing workshops in Chittapur and Londa. These workshops offer them permanent employment, opportunities for training, health checks, and a fair salary. Read more about the women here. Jyoti mainly uses GOTS certified organic cotton, handwoven natural cloth, upcycled material, and dyes without hazardous chemicals. The brand works with small family businesses and cooperatives that weave, imprint, and craft their clothes with traditional techniques along heir whole supply chain. Read more about their cooperative partners here. The beautifully colored Jyoti pieces like dresses, skirts, blouses and trousers are timeless, classy and wearable for many years what makes it even more sustainable.


3. BLANKENS | Stockholm / L.A.

Photos: Blankens

Blankens was founded by L.A.-based journalist and Swede Cecilia Blankens in 2014 driven by the belief that quality and style are of equal value. Their value does not only concern the design and comfort but also includes sustainability and traceability. Blankens core value is to make the smallest possible environmental impact in the production process. All products are manufactured under fair working conditions in Europe. A part of the collection is made from eco-friendly vegetable tanned leather like the espadrilles Ibiza Black and the sandals Vacay Black and the all natural styles Ibiza Natural and Vacay Natural which are our favorite pieces. The brand is inspired by the vibrant beauty of California and the minimalistic style of Scandinavia. Thanks to its minimal, timeless style, all pieces are wearable in any style combination for years.


4. COSSAC | London

Photos: Cossac

The eco-hot fashion label COSSAC was founded by Polish fashion designer Agata Kozak in London in 2014. COSSAC combines aesthetics and ethics. Her sustainably designed and minimalistic capsule collection is entirely made in Europe under ethical and fair working conditions. The collection offers contemporary threads and redefined basics with a sassy edge. All items are high in quality and timeless so that you can wear the entire collection seasonally and independently around the whole year. The collection aims for minimum wastefulness and maximum usefulness. COSSAC only uses sustainable materials like 100% woven Tencel, organic cotton, and cupro. Our favorite products are the body (left) and the jumpsuit (right) with the leisure and sexy cutting. Just combine a trouser or skirt and you can wear the body from day to night. The light blue playsuit is an eye catcher and looks really cool with sneakers at day or sandals at night. All items are super fashionable and affordable at the same time. Get you COSSAC item below.


See Also

5. Know The Origin | London

know the origin
Photos: Know The Origin

The brand new eco fashion label Know The Origin was founded by Charlotte Instone and Laura Lodge in London in 2016. Before their path crossed, they both were emotionally hit by the Rana Plaza factory collapse in Bangladesh. At that time Charlotte finished her Buying degree at the London College of Fashion and was deeply challenged to think about where her clothes were being made.  She traveled to places like Burkina Faso, Bangladesh, and Jordan to see the true reality of life for people in the garment industry. At the same time, Laura finished her fashion design degree at London College of Fashion and her goal was to create clothing that enables people to live, not just to survive. Laura and Charlotte met at the right time and founded Know The Origin to make a difference and to support the change in the fashion industry. The beautiful collection is fairly made by organic and fair trade producers in India. See images of their suppliers here. KTO only uses organic cotton for their basics like tees, hoodies, long sleeves dresses and sweaters. Wear them as alone pieces or as layering for colder days. We love the tees and unisex hoodies.

Shop: Know The Origin

6. SiiZU | New York

Photos: SiiZU

SiiZU was founded in New York to deliver beautiful and affordable apparel made with fair and sustainable manufacturing processes. The elegant pieces are solely made from organic materials like organic linen and Tencel (Lyocell fiber from Lenzing) from Japan, organic silk from China, Cashmere from Mongolia, and bluesign® certified Merino wool from Italy. The fabric manufacturers and garment factories are located close to each other in order to minimize the carbon footprint. All items are exclusively available online to save unnecessary deliveries to various middlemen. SiiZu only works with carefully selected garment factories that ensure fair pay and fair working conditions. Learn more about their suppliers here. With every buy of a SiiZu piece, you not only get a beautiful sustainable high-end garment but SiiZu donates to help the American Forests to reach its goal of planting 2.7 million trees to restore and protect critical wildlife habitat.


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