Transparent Sustainable Brand Directory

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Abel

Products: Perfume, Women’s, Men’s, Unisex

Brand Details

Company

Based in

Founded

CEO

Empowerment

Abel Odor Ltd

Wellington, New Zealand

2013

Frances Shoemack

Small Business, Woman-Led

Brand Story

For nearly a decade, Abel has been on a quest to create the world’s best natural perfume. Pushing at the boundaries of art, ethics and natural science. This forward-thinking fragrance house was born in Amsterdam and now calls Wellington home. You can find them in a thoughtful edit of the world’s top stores, in more than 30 countries. Abel’s Master Perfumer Isaac Sinclair uses the latest in renewable ingredients alongside the best in heritage naturals. The Abel team relentlessly innovates with fragrance development, packaging and processes to challenge industry norms and provide biodegradable, environmentally friendly fragrance alternatives.

Your Conscious Choice.

When you choose our eco brand partner, you help make the world more sustainable.

Brand Transparency

Who answered our brand transparency questions?

Frances Shoemack – CEO at Abel.

Fair Trade

FairtradeNeuMärz

How do you ensure "Fair Trade" manufacturing?

Our major supplier Symrise has a focus on sustainability and ethical sourcing. Some of the community driven projects they manage include minimum wages, health insurance, training and biodiversity projects. These are particularly active in areas where there have traditionally been problems, such as Vanilla sourcing from Madagascar. Where possible we source fair trade and organically certified ingredients (these are denoted as such on the ingredients lists).

Social Justice

DEZEquality21

How do you ensure "Social Justice" with your internal and external corporate environment?

Social justice is important at every step of the journey. From our production partners (providing a safe employment opportunity for autistic people), to our team (empowered and supported) to our retail partners who are chosen for their commitment to a better future and circular economy.

Natural Ingredients

DEZ Eco Material 21_2

What makes your "Natural Ingredients" better than conventional ingredients. If your product is natural certified, please list all certifications.

Every single ingredient, in every one of our perfumes, started its life as a plant, and is readily biodegradable back into our ecosystem. Our fragrances are made entirely of essential oils, extracts and plant derived scent molecules in a base of organically certified, food grade grain alcohol. We choose natural ingredients for their olfactory beauty and their therapeutic, mood enhancing qualities. Alongside these positive reasons for choosing natural plant derived ingredients are tangible reasons we don’t use synthetic fragrance molecules derived from fossil fuels – a nonrenewable resource that pollutes water and air, and is linked to health concerns.

Sustainable Raw Ingredients

What makes your "Sustainable Raw Ingredients" better than the conventional ingredients? If your sustainable raw ingredients are certified, please list all certifications (e.g. Ecocert, ECOCERT NATURAL DETERGENT, NATRUE).

Where possible we use wild harvested and by-product ingredients in our scents that require less footprint than regular ingredients. For example our tangerine essential oil used in Cyan Nori is a by product of the juice industry.

Vegan

VeganNeuMärz

How can you ensure that at least 50% of your total product range is "Vegan"?

We only use plant-derived ingredients that are not tested on animals. We also use only plant based inks and dyes in our packaging and have strict rules with all our suppliers.

Give Back

Charity Social Integration

What organization do you donate to? Why is it important for your brand to "Give Back"?

1% of our Total Revenue is donated through the 1% for the planet network. For example: 1% of all White Vetiver fragrance sales will go to supporting SOIL Haiti’s important work improving sanitation and using waste as compost in the community from which our vetiver oil is sourced.

Cultural Support

How do you "culturally support" local traditions and communities, democratic politics and education, especially in the countries where your brand operates?

Mary’s Meals is a charity with a simple aim –to provide a nutritious daily meal, in a place of education, for children in the world’s poorest communities. It’s a cause we believe in 100% and are proud that for every bottle and discovery set sold online, we donate one meal

Eco Packaging

You have indicated to use "Eco Packaging". What makes your packaging more sustainable than conventional packaging.

Listed: 8 October 2021
Information updated: