TRUSTED! BRAND ID™
Date of Issue
August 15, 2022
The story of Aizome began in Tokyo, where Misa and Michel met and fell in love. After Michel’s mother was diagnosed with cancer, her skin became extremely sensitive. When they found out that her bedding was the source of her irritation, Michel was driven to find a solution. In Japan Misa and Michel learned about the benefits of plant-based dyeing in the ancient tradition Indigo dyeing, known as aizome. Together with a team of scientists, they developed an innovative method to unlock the benefits of plant-based dyeing for home textiles and founded Aizome, a sustainable and healthy solution for you.
— Misa Muto, COO
“We use 100% GOTS certified organic cotton. Not only our fabric, but also our dyeing and finishing processes are all 100% plant-based. We’re eliminating harmful chemicals in the process, and using the power of plants instead. No pesticides. No synthetics. No petrochemicals.”
Misa Muto, COO
We have awarded the TRUSTED BRAND ID™. This means that the CEO has transparently stated which TRUSTED! BRAND ID™ CRITERIA the brand meets and has successfully passed our review process.
Transparency and Values
Materials / Ingredients
No product in the entire product range must fall under the LIST OF PROHIBITIONS. 100% of the total product range must meet at least one of the materials/ingredients criteria: CERTIFIED ORGANIC PRODUCT, MADE WITH CERTIFIED ORGANIC MATERIAL, NATURAL, MADE WITH SUSTAINABLE RAW MATERIAL, RECYCLED, UPCYCLED, SCIENCE-BASED, SUSTAINABLE BLEND, ECO PATCHWORK.
• Aizome bedding is certified organic by GOTS, vegan and cruelty-free
• The brand supports fair trade production. They regularly visit their manufacturers and only work with third-party audited companies that are changing for good.