TRUSTED! BRAND ID™
Brand Name
Aizome
Company Size
Micro Business
Location
Munich, Germany
Established
2018
Categories
Home Textiles
Empowerment
Female-Led
Date of Issue
August 15, 2022
Brand Story
The story of Aizome began in Tokyo, where Misa and Michel met and fell in love. After Michel’s mother was diagnosed with cancer, her skin became extremely sensitive. When they found out that her bedding was the source of her irritation, Michel was driven to find a solution. In Japan Misa and Michel learned about the benefits of plant-based dyeing in the ancient tradition Indigo dyeing, known as aizome. Together with a team of scientists, they developed an innovative method to unlock the benefits of plant-based dyeing for home textiles and founded Aizome, a sustainable and healthy solution for you.
— Misa Muto, COO
“We use 100% GOTS certified organic cotton. Not only our fabric, but also our dyeing and finishing processes are all 100% plant-based. We’re eliminating harmful chemicals in the process, and using the power of plants instead. No pesticides. No synthetics. No petrochemicals.”
Misa Muto, COO
Respondant
We have awarded the TRUSTED BRAND ID™. This means that the CEO has transparently stated which TRUSTED! BRAND ID™ CRITERIA the brand meets and has successfully passed our review process.
Transparency and Values
Human rights
Good Working conditions
We believe in radical transparency and are open with who our suppliers are. Company owners are regualry physically at the manufacture so the supply chain is tarnsparent. We work only with third party inspected companies who are like-minded with us that textile manufacturing can change for good.
Social Justice
Our company was founded by a man and woman from Germany and Japan. Racial and gender diversity is in our DNA. We do not tolerate any form of discrimination in our internal and external corporate environment.
Animal Welfare
Vegan
All the products are 100% plant based.
Cruelty-free
The production of Aizome products does not involve animals.
Culture
Handcrafted
Our speciall scarves are hand-made in a village in Northern Laos called Ban Na Yang. The sale of these products helps to preserve the beautiful village life with a hundred-year looming tradition. The bedding collection is not handcrafted.
Give Back
In the year of 2021 we donated 15,000$ for a global ocean clean up with Team Seas.
Cultural Support
Through sales of the handmade scarves, we support the beautiful village life in northern Laos called Ban Na Yang with a centuries-old tradition.
Materials / Ingredients
No product in the entire product range must fall under the LIST OF PROHIBITIONS. 100% of the total product range must meet at least one of the materials/ingredients criteria: CERTIFIED ORGANIC PRODUCT, MADE WITH CERTIFIED ORGANIC MATERIAL, NATURAL, MADE WITH SUSTAINABLE RAW MATERIAL, RECYCLED, UPCYCLED, SCIENCE-BASED, SUSTAINABLE BLEND, ECO PATCHWORK.
Certified Organic Product
We use 100% GOTS certified organic cotton.
Natural
Not only our fabric, but also our dyeing and finishing processes are all 100% plant-based. We’re eliminating harmful chemicals in the process, and using the power of plants instead. No pesticides. No synthetics. No petrochemicals. Only plant-based materials. For the dyeing we are using plants like Indigo, Madder and Nutgall. For the finishing we also use plant extracts (Allium).
Sustainability
Zero Waste
We do not have any zippers, buttons, or wear and tear, so the product is made to last a lifetime. In addition, Aizome offers a Lifetime Warranty.
Non-Toxic
Aizome is loved by skin and dermatologists. The brand is recognized by the National Eczema Association as beneficial and safe for extra sensitive skin. The products are dermatologically tested, antibacterial and hypoallergenic.
Production Quantity
Small-scale Production, Batch Production
Product Life / Circularity
Recyclable, Repairable, Physically-durable, Non-physically durable (e.g. timeless colors), certified biodegradable
Eco Packaging
We are one of the few bedding companies not using plastic. The package is recyclable and the tapes are are bio degradable.
Why we trust the brand
• Aizome bedding is certified organic by GOTS, vegan and cruelty-free
• The brand supports fair trade production. They regularly visit their manufacturers and only work with third-party audited companies that are changing for good.
What we love
Aizome does not have any zippers, buttons, or wear and tear. But we are currently testing the Aizome bedding. We will soon inform you about our little review here.
Good To Know
Aizome offers a Lifetime Warranty.