TRUSTED! BRAND ID™

Brand Name

Aizome

Company Size

Micro Business

Location

Munich, Germany

Established

2018

Categories

Home Textiles

Empowerment

Female-Led

Date of Issue

August 15, 2022

Brand Story

The story of Aizome began in Tokyo, where Misa and Michel met and fell in love. After Michel’s mother was diagnosed with cancer, her skin became extremely sensitive. When they found out that her bedding was the source of her irritation, Michel was driven to find a solution. In Japan Misa and Michel learned about the benefits of plant-based dyeing in the ancient tradition Indigo dyeing, known as aizome. Together with a team of scientists, they developed an innovative method to unlock the benefits of plant-based dyeing for home textiles and founded Aizome, a sustainable and healthy solution for you.

— Misa Muto, COO

“We use 100% GOTS certified organic cotton. Not only our fabric, but also our dyeing and finishing processes are all 100% plant-based. We’re eliminating harmful chemicals in the process, and using the power of plants instead. No pesticides. No synthetics. No petrochemicals.”

Misa Muto, COO

Respondant

We have awarded the TRUSTED BRAND ID™. This means that the CEO has transparently stated which TRUSTED! BRAND ID™ CRITERIA the brand meets and has successfully passed our review process.

Transparency and Values

Human rights

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Good Working conditions

We believe in radical transparency and are open with who our suppliers are. Company owners are regualry physically at the manufacture so the supply chain is tarnsparent. We work only with third party inspected companies who are like-minded with us that textile manufacturing can change for good.

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Social Justice

Our company was founded by a man and woman from Germany and Japan. Racial and gender diversity is in our DNA. We do not tolerate any form of discrimination in our internal and external corporate environment.

Animal Welfare

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Vegan

All the products are 100% plant based.

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Cruelty-free

The production of Aizome products does not involve animals.

Culture

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Handcrafted

Our speciall scarves are hand-made in a village in Northern Laos called Ban Na Yang. The sale of these products helps to preserve the beautiful village life with a hundred-year looming tradition. The bedding collection is not handcrafted.

Charity Social Integration

Give Back

In the year of 2021 we donated 15,000$ for a global ocean clean up with Team Seas.

Cultural Support

Through sales of the handmade scarves, we support the beautiful village life in northern Laos called Ban Na Yang with a centuries-old tradition.

Materials / Ingredients

No product in the entire product range must fall under the LIST OF PROHIBITIONS. 100% of the total product range must meet at least one of the  materials/ingredients criteria: CERTIFIED ORGANIC PRODUCT, MADE WITH CERTIFIED ORGANIC MATERIAL, NATURAL, MADE WITH SUSTAINABLE RAW MATERIAL, RECYCLED, UPCYCLED, SCIENCE-BASED, SUSTAINABLE BLEND, ECO PATCHWORK.

Certified Organic Product

We use 100% GOTS certified organic cotton.

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Natural

Not only our fabric, but also our dyeing and finishing processes are all 100% plant-based. We’re eliminating harmful chemicals in the process, and using the power of plants instead. No pesticides. No synthetics. No petrochemicals. Only plant-based materials. For the dyeing we are using plants like Indigo, Madder and Nutgall. For the finishing we also use plant extracts (Allium).

Sustainability

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Zero Waste

We do not have any zippers, buttons, or wear and tear, so the product is made to last a lifetime. In addition, Aizome offers a Lifetime Warranty.

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Non-Toxic

Aizome is loved by skin and dermatologists. The brand is recognized by the National Eczema Association as beneficial and safe for extra sensitive skin. The products are dermatologically tested, antibacterial and hypoallergenic.

Production Quantity

Small-scale Production, Batch Production

Product Life / Circularity

Recyclable, Repairable, Physically-durable, Non-physically durable (e.g. timeless colors), certified biodegradable

Eco Packaging

We are one of the few bedding companies not using plastic. The package is recyclable and the tapes are are bio degradable.

Why we trust the brand

• Aizome bedding is certified organic by GOTS, vegan and cruelty-free
• The brand supports fair trade production. They regularly visit their manufacturers and only work with third-party audited companies that are changing for good.

What we love

Aizome does not have any zippers, buttons, or wear and tear. But we are currently testing the Aizome bedding. We will soon inform you about our little review here.

Good To Know

Aizome offers a Lifetime Warranty.