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Anekdot

Products: Clothing, Swimwear, Underwear, Women’s

Brand Details

Company

Based in

Founded

CEO

Empowerment

Anekdot

Berlin, Germany

2015

Sofie Andersson

Small Business, Woman-Led

Brand Story

Designed in Berlin. Manufactured with care. Anekdot transform exceptional surplus materials into zero-waste lingerie, swimwear and loungewear. A fusion between exquisite nostalgia and sleek comfort for a modern lifestyle. Intimates that wrap your body, revealing and concealing its natural curve. Made from fabrics specially selected for their exclusive touch, Anekdot stimulate the desire to become the best version of yourself. Challenging the industry standard of mass production, each piece is dreamed up with social and environmental purpose. The production takes place in Berlin and Poland; ensuring fair wages, supporting local talent and female makers while dramatically reducing the carbon footprint.

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Brand Transparency

Who answered our brand transparency questions?

Sophie Andersson – CEO at Anekdot.

Fair Trade

FairtradeNeuMärz

How do you ensure "Fair Trade" manufacturing? If your manufacturing or the manufacturing company you work with is certified, please list these certifications.

In our Berlin studio we are a team of 3 preparing for the productions. Also some made-to-order items are made from start to finish directly by us in the studio. The additional 5-6 local seamstresses work part-time from own homes/studios and are paid per piece. They decide themselves what times and which days of the week that suits them to sew and how much they can deliver. We meet regularly. We also work with small women-owned manufacturers in Poland who we trust, after I have personally visited them to meet the makers and make sure of fair work conditions.

Social Justice

DEZEquality21

How do you ensure "Social Justice" with your internal and external corporate environment?

We are a brand that highly encourage, include and value people from all background, cultures, personalities, shapes, skin tones. Whether it is within our team, the partners we work with or the women modelling our products. Our differences is what makes each one of us unique and precious.

Recycled Material

RecycleNeuMärz

Which "Recycled Material" do you work with? What makes this material sustainable? And what makes it better compared to conventional material?

In addition to upcycling surplus fabrics left behind by the fashion industry we use certified recycled nylons made in Italy, having the highest percentage of recycled fibres and fine quality that we could find on the market: ECONYL® , Q-NOVA® , ROICA™.

Upcycled Material

UpcycledNEUMärz09

Which "Upcycled Material" do you work with? What makes this material sustainable? And what makes it better compared to conventional material?

Anekdot is an upcycle brand. Since the expansion of the fashion industry has ended up with a tremendous amount of pre-consumer textile waste, we are committed to work with these already existing fabrics. We source the materials from production leftovers, end-of-lines, miscalculations, maker’s surplus, off-cuts, deadstock and vintage trimmings, directing waste away from landfill and conserving resources.

Zero Waste

Zerowasteneumärz09

Which processes in your supply chain are "Zero "Waste"?

1. Zero waste production: Using surplus as main material for our products. Plus that our own leftover fabrics are donated or sold to other local creatives or fully donated to art/education refugee projects. Our own super small off-cuts are re-used into small accessories, patchworks or fillings. 2. Made-to-order: We keep stock levels low to avoid unsold stock. Some items made-to-order. 3. Seasonless: product range not connected to seasons or fleeting fashion trends. 4. Some products exclusively available on our own webshop, to allow usage of fabrics available in very small amounts. 5. Repair service or advice for self-repair

Vegan

VeganNeuMärz

How can you ensure that at least 50% of your total product range is "Vegan"?

We never buy new fabric that include animal related fibres. The silks used in the collection are the only materials we use that's related to animals, and we solely source it from factory surplus, that we rather upcycle into something meaningful for your everyday life than letting go to waste.

Give Back

Charity Social Integration

What organization do you donate to? Why is it important for your brand to "Give Back"?

We never buy new fabric that include animal related fibres. The silks used in the collection are the only materials we use that's related to animals, and we solely source it from factory surplus, that we rather upcycle into something meaningful for your everyday life than letting go to waste.

Cultural Support

How do you "culturally support" local traditions and communities, democratic politics and education, especially in the countries where your brand operates?

By producing big part of our collection in Berlin, we are supporting local creative talent by offering sewing jobs and educating with new stitch techniques.

Eco Packaging

You have indicated to use "Eco Packaging". What makes your packaging more sustainable than conventional packaging.

Listed: 1 January 2021
Information updated: