Transparent Sustainable Brand Directory

Advertisement

Dawn Denim

Products: Clothing, Denim, Women’s, Men’s, Unisex

Brand Details

Company

Based in

Founded

CEO

Empowerment

Dawn GmbH

Berlin, Germany

2013

Ines Rust, Ben Geourjon

Small Business, Woman-Led

Brand Story

Dawn strives to empower people to change the way clothes are made, sold and worn. Making your butt look good in jeans is a welcomed side-effect. Our headquarter and creative studio is in Berlin, Kreuzberg, where we design new collections, create concepts, take care of our customers and welcome our community. But Saigon is our home, too. It is not only where our very own production is situated. There, we are also hosting our sampling atelier, the pattern- and quality team as well as the playground of materials and accessories for new collections to come.

Your Conscious Choice.

When you choose our eco brand partner, you help make the world more sustainable.

Brand Transparency

Who answered our brand transparency questions?

Jana Ahrens – Marketing Manager at Dawn GmbH.

Fair Trade

FairtradeNeuMärz

How do you ensure "Fair Trade" manufacturing?

With 100 from 100 points and our philosophy of togetherness we enthused the Fair Wear Foundation. Our factory team sits with us on one table if we plan our next season and delivery windows. We a striving for a holistic success to proof that ethic and responsible production is possible. Our goal is healthy growth to become more independent and autonomous. We pay living wage, not minimum wage. And we want to go beyond that. But we also admit our failures. That's why we published a "naked truth" report.

Social Justice

DEZEquality21

How do you ensure "Social Justice" with your internal and external corporate environment?

We approach social justice by employment promotion, social protection, fundamental rights at work and social dialogue. We put in a lot of effort in social dialogue with the factory workers and management team, providing extra-training for better opportunities, to ensure labor rights standards and protect human rights.

Organic Material

DezOrganic21_2

Which "Organic Material" do you work with? What makes this material sustainable? And what makes it better compared to conventional material?

Our organic material is OCS certified and in some cases GOTS certified.

Upcycled Material

UpcycledNEUMärz09

Which "Upcycled Material" do you work with? What makes this material sustainable? And what makes it better compared to conventional material?

We always make the most out of our materials. Essentially at Dawn, the concept of "deadstock" does not exist, as we see everything as resources. For the final products, we also look for creative solutions to add value. for instance, our "Art on Broken Pieces" collaboration with artists brings new life to end-of-use products.

Eco/Tech Material

DEZ Renewable energy21_22

Which "Eco/Tech Material" do you work with? What makes this material sustainable? And what makes it better compared to conventional material?

We use Tencel, which is a regenerative cellulose fabric, and Repreve, which is recycled polyester. We also design with circularity in mind - using C2C certified fabrics along with detachable trims.

Vegan

VeganNeuMärz

How can you ensure that at least 50% of your total product range is "Vegan"?

We are PETA certified. We do not use any leather. The only product that's "slightly close to leather" is our jacron-patch. A durable paper material with leather-like look, made out of FSC certified wood pulp.

Give Back

Charity Social Integration

What organization do you donate to? Why is it important for your brand to "Give Back"?

100% of the profit of our Environmentalist-t-shirt will go to our friends of the organisation One Tree Planted. For every Tree-T sold, they will plant 11 trees in a reforestation project in Vietnam. We hope to sponsor 1650 trees until the 27th of April. But the campaign will go on.

Eco Packaging

You have indicated to use "Eco Packaging". What makes your packaging more sustainable than conventional packaging.

Listed: 1 January 2021
Information updated: