JEM Jewellery Ethically Minded

Products: Jewelry, Women’s, Men’s, Unisex

Brand Details


Based in





Paris, Franc


Dorothée Contour Morel

Small Business, Woman-Led

Brand Story

JEM is the first French Maison dedicated to ethical and contemporary jewellery. Simple and strong, the clean lines of our designs reflect the transparency of our approach: to design and craft our jewellery with the utmost of care, in an ethical manner that remains true to our mission. JEM has rewritten the traditional codes of jewellery, through a commitment to source only eco-friendly and ethically-certified materials, a guarantee of traceability at each stage in the manufacturing process and a promise to preserve and continue French savoir-faire in the craft of jewellery making.

Your Conscious Choice.

When you choose our eco brand partner, you help make the world more sustainable.

Brand Transparency

Who answered our brand transparency questions?

Dorothée Contour Morel – CEO at DCM.

Fair Trade


How do you ensure "Fair Trade" manufacturing? If your manufacturing or the manufacturing company you work with is certified, please list these certifications.

JEM is the first French craft jeweler to be engaged in the « Fairmined » industry. Unlike other forms of uncontrolled gold panning, this mining industry is legal, organized by and for the miners themselves, in a cooperative-style management. It respects the environment, human rights, international labor regulations, and applies Fairtrade standards. Fairmined audits and certifies the mining organisations, but also every player of the chain controlling the use of it gold and the respect of its traceability. JEM is Fairmined certified, and audited each year.

Social Justice


How do you ensure "Social Justice" with your internal and external corporate environment?

Fairmined Gold mining provides a rewarding labor environment, with decent working conditions and fair wages. Fairmined contributes to the growth of local economy, reduces poverty and corruption (money laundering, weapon funding).

Eco/Tech Material

DEZ Renewable energy21_22

Which "Eco/Tech Material" do you work with? What makes this material sustainable? And what makes it better compared to conventional material?

JEM is the first French jewellery House to work with Fairmined Gold. In June 2018, JEM pursues its ethical innovative approach by launching its first ever collection of cultured (also known as lab-grown or synthetic) diamonds.

Local Production


Where and why are your products manufactured "locally"?

Each of JEM pieces is brought to life in the heart of the French Vosges region, in one of the most renowned ateliers. It is in this atelier, which has also dedicated itself to innovative and sustainable practices, that the specialist jewellers use their savoir-faire to create stunning new pieces.



You stated that at least 50% of your total product range is"Handcrafted". Please briefly explain how your handcrafted manufacturing process works.

Each of JEM pieces is handcrafted according to traditional techniques: this irreplaceable human savoir-faire has been passed down over time, from master to apprentice, and continues to be perpetuated and preserved by our exceptional artisans. It is this savoir-faire that is ultimately expressed in every creation by JEM.

Zero Waste


Which processes in your supply chain are "Zero "Waste"?

We have a made-to-order system.

Eco Packaging

You have indicated to use "Eco Packaging". What makes your packaging more sustainable than conventional packaging.

Listed: 1 January 2021
Information updated:

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