Brand Details
Company
Based in
Founded
CEO
Empowerment
Shash
Madrid, Spain
2017
Saska Sasic
Small Business, Woman-Led
Brand Story
Tender. Delicate. Eternal. Transformed into clothes and made with style that endures. For those who yearn for simple, timeless elegance mixed with high quality, to reflect their inner self. Shash is a sustainable Madrid based brand launched in 2017. Designed in the Shash Atelier and made in Spain. Effortless elegance with a distinctive style is the foundation of Shash. Our designs are a combination of clean, simple silhouettes and impeccable, yet comfortable materials; always keeping in mind that Shash should not be just worn but that it should be something you live in.
When you choose our eco brand partner, you help make the world more sustainable.
Brand Transparency
Who answered our brand transparency questions?
Saska Sasic – CEO at Shash.
Fair Trade
Our responsible production takes place close to the Shash Atelier, which means that we monitor every stage of development of our collection while making sure that the employees have the best working environment provided.
Social Justice
The people we work with, both internally and externally, come from different cultural backgrounds. What we value is diverse talent and ideas each member or collaborator brings, while ensuring everyone's satisfaction.
Eco/Tech Material
Materials used in our production have less negative effects on the environment; they are organic, produced from a natural resource, and eco-friendly and sustainable, naturally biodegradable and produced in a closed loop process. We work with Linen, TENCEL™ Lyocell (OEKO-TEX 100 Certification), Cupro (OEKO-TEX 100 Certification), Cupro-viscose blend (V-Label Certificate and Global Recycled Standard (GRS) Certification).
Local Production
To ensure local production the entire collection is produced in Sola Studio, located at the same address and in the same building as the Shash Atelier in Madrid.
Zero Waste
We put sustainability at the core of everything we do. The whole equation follows the lifecycle of clothes, everything from growing textile fibers to make the fabric, dyeing, manufacturing, packaging, shipping and garment care. Materials are never thrown away but rather reused along with the rescued deadstock fabrics. Zero waste model applies to pattern designs done on recycled paper and our timeless pieces that know no seasons and are available until sold, regardless of collections. Our products are delivered in an eco-friendly packaging made of recycled materials and shipped with the company committed to reducing CO2 emissions.
Vegan
All the materials used for making the Shash pieces are vegan.
Eco Packaging
Listed: 1 January 2021
Information updated:
