Transparent Sustainable Brand Directory

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The Extra Smile

Products: Clothing, Jewelry, Knitwear, Baby/Kids

Brand Details

Company

Based in

Founded

CEO

Empowerment

The Wonderful Factory Pte. Ltd.

Singapore

2018

Heleen Devos

Small Business, Woman-Led

Brand Story

We are part of the #fashionrevolution. We believe in business as a force for good, and making fashionable clothes for kids in a way that is fair to people and kind to our planet. We apply our creativity throughout the whole process, from design to production, marketing to logistics. We create colourful, fresh and lasting fashion for kids. Our designs are comfortable, easy-to-wear and fun. We are lively, open, curious, enthusiastic and creative. We are part of a new fashion world of free spirits, no matter where they are or where they live. We bring The Extra Smile to you!

Your Conscious Choice.

When you choose our eco brand partner, you help make the world more sustainable.

Brand Transparency

Who answered our brand transparency questions?

Heleen Devos – CEO at The Extra Smile.

Fair Trade

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How do you ensure "Fair Trade" manufacturing?

Our aim is to improve the lives of workers in the fashion industry, by creating decent workplaces in countries with fragile labour protection. The more jobs that offer a living wage and safe working conditions, the less people will need to endure modern slavery conditions. We contribute to the protection of human rights and recognize the right to collective bargaining. We do not tolerate forced labour, child labour or discrimination on the basis of gender, sexual orientation, religion, race, disability or age.

Social Justice

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How do you ensure "Social Justice" with your internal and external corporate environment?

We make a conscious effort to contract services from women-led businesses. In our promotional materials, we steer away from gender stereotypes.

Organic Material

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Which "Organic Material" do you work with? What makes this material sustainable? And what makes it better compared to conventional material?

We use GOTS-certified organic cotton and sustainably-sourced alpaca fiber.

Recycled Material

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Which "Recycled Material" do you work with? What makes this material sustainable? And what makes it better compared to conventional material?

We use recycled polyester.

Eco/Tech Material

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Which "Eco/Tech Material" do you work with? What makes this material sustainable? And what makes it better compared to conventional material?

We use milk fiber.

Zero Waste

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Which processes in your supply chain are "Zero "Waste"?

Why Pre-Order? Reduce waste: it helps us to produce the right quantities! Support a social enterprise: your purchase provides decent working conditions to apparel workers around the world. Save money: by pre-ordering, we can eliminate the risk of unsold stock, and share the money we save with you! Be an active participant of the fashion revolution and make the world a better place for your children! Delivery time: we are grouping the orders for efficiency and waste reduction. Expected delivery time is 3-4 weeks from the time you place your order.

Eco Packaging

You have indicated to use "Eco Packaging". What makes your packaging more sustainable than conventional packaging.

Listed: 1 January 2021
Information updated: