TRUSTED! BRAND ID™

Brand Name

TUOHI Jewelry

Company Size

Micro Business

Location

Tampere, Finland

Established

2020

Categories

Jewelry

Empowerment

Female-Led

Date of Issue

August 31, 2022

Brand Story

TUOHI Jewelry is a modern and timeless jewelry brand from Finland. Born out of a passion for Scandinavian minimalism TUOHI Jewelry offers sustainable jewelry equally ideal for everyday life and festive occasions. Our carefully curated collection is about clean lines and interesting nuances, as well as volume and silence to complement various styles. Our core values are ecological materials and ethical processes. We use 100% recycled silver and all our jewelry is packed and shipped using environmentally friendly materials. TUOHI Jewelry also provide CO2-neutral shipping worldwide. The CO2 emissions from the deliveries are annually compensated through approved environmental projects.

— Reetta Tuohi, Founder & Designer

“All pieces of TUOHI Jewelry are handcrafted in a precious metal foundry and a goldsmith’s workshop in Finland. We use 100% recycled silver in all our jewelry, acquired from responsible operators, mainly in Scandinavia.”

Reetta Tuohi, Founder & Designer

Respondant

We have awarded the TRUSTED BRAND ID™. This means that the CEO has transparently stated which TRUSTED! BRAND ID™ CRITERIA the brand meets and has successfully passed our review process.

Transparency and Values

Human rights

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Good Working conditions

We are committed to producing TUOHI Jewelry ethically. All pieces of TUOHI Jewelry are handcrafted in a precious metal foundry and a goldsmith’s workshop in Finland. Our jewelry is made by goldsmiths who work under safe and humane conditions and are paid a fair wage for their work. In Finland employees’ rights are guaranteed by labor legislation and collective agreements. These specify - among other things - minimum wages, working hours, holidays, and sick-leave pay.

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Social Justice

We naturally eschew all forms of discrimination. Being a small company, we rely on good relations between all persons who work with us. This requires accepting and valuing individual differences. We also expect our our Finnish and Swedish suppliers to have social justice as an explicit and proven company value.

Culture

Charity Social Integration

Give Back

TUOHI Jewelry's founder and designer, Reetta Tuohi, is a monthly donator to the Greenpeace organization. "Sustainability is the core value of our brand. I want to support Greenpeace cause they are doing pioneering work for the benefit of our planet".

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Handcrafted

The handcrafting process begins in the goldsmith's workshop by creating TUOHI Jewelry's prototypes. After casting the jewelry in a precious metal foundry in a neighboring region the goldsmith gives each piece a final touch.

Materials / Ingredients

No product in the entire product range must fall under the LIST OF PROHIBITIONS. 100% of the total product range must meet at least one of the  materials/ingredients criteria: CERTIFIED ORGANIC PRODUCT, MADE WITH CERTIFIED ORGANIC MATERIAL, NATURAL, MADE WITH SUSTAINABLE RAW MATERIAL, RECYCLED, UPCYCLED, SCIENCE-BASED, SUSTAINABLE BLEND, ECO PATCHWORK.

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Recycled

We use certified 100% recycled silver in all our jewelry, acquired from responsible operators, mainly in Scandinavia. A small part comes from elsewhere in the EU. All the raw material is certified recycled and conflict-free. Mining new metals means contaminating water sources, causing erosion and damaging biodiversity. Using recycled silver as a material for jewelry is an ecological choice in itself because this precious metal can be recycled, repaired and reused again and again.

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Upcycled

We use certified 100% recycled silver in all our jewelry. We also collect all silver left over in our manufacturing and utilize it when making our next jewelry pieces.

Sustainability

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Locally-made

All pieces of TUOHI Jewelry are produced locally in Finland. Once the items have been cast in a neighboring region, the final touch is given by a goldsmith in the city of Tampere where TUOHI Jewelry is also designed.

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Zero Waste

We use 100% recycled silver in all our jewelry, acquired from responsible operators, mainly in Scandinavia. All silver leftover is collected in our production process and saved for later use. This precious metal can be recycled, repaired, and reused again and again. Reusability makes silver one of the most sustainable materials you can choose from. The more silver is melted for reuse the less needs to be mined. We also have pre-order products in our jewelry collection.

Climate Neutrality

TUOHI Jewelry provide CO2-neutral shipping worldwide. The annual CO2 emissions from the deliveries are compensated through approved environmental projects.

Production Quantity

Custom-made, small scale production

Product Life / Circularity

Recyclable, repairable, physically durable, non-physically durable (e.g. timeless colors)

Eco Packaging

TUOHI jewelry is packed and shipped in environmentally friendly materials. Our jewelry boxes and the inserts are made of FSC®-certified cardboard. Each insert has a velvety topcoat made of viscose. This material is a natural by-product of wood production. TUOHI jewelry’s shipping boxes are made of corrugated packaging. The boxes are 100% recyclable, bio-based, and biodegradable.

Why we trust the brand

• All pieces of TUOHI Jewelry are locally handcrafted in Finland under fair conditions. 
• TUOHI uses certified 100% recycled silver in all their products.
• Reetta’s, the founders, love for craftsmanship.

What we love

We love their small production, their love for craftsmanship and local production. We love the minimal graphic shapes that express modernity and the fusion with traditional craftsmanship that create these special pieces.

Good To Know

TUOHI uses certified 100% recycled silver.