Brand Details
Company
Based in
Founded
CEO
Empowerment
Up-fuse
Cairo, Egypt
2015
Yara Mohsen Farouk Yassin
Small Business, Woman-Led
Brand Story
Up-fuse is a fully-fledged-cult brand and social enterprise created in celebration of You and this beautiful planet – Earth. In 2013 Up-fuse started with Yara and Rania’s passion for material exploration and a need to reuse the disposed plastic waste in Egypt. The duo realized the capacity to go beyond making an environmental impact and the idea of designing and producing a local product that revolutionizes Egyptian handcrafts became very appealing. With much sweat and support the abstract idea manifested into an environmentally-conscious social-enterprise that applies a slow-fashion model, reducing waste through ethical production and supporting local artisans and women
Your Conscious Choice.
When you choose our eco brand partner, you help make the world more sustainable.
Discount For You
CODE: UpfuseXMochni
DISCOUNT: 10%
MINIMUM ORDER VALUE: 50€
VALID UNTIL: 31 December 2021
Brand Transparency
Who answered our brand transparency questions?
Yara Yassin – CEO at Up-fuse.
Fair Trade
How do you ensure "Fair Trade" manufacturing? If your manufacturing or the manufacturing company you work with is certified, please list these certifications.
Upfuse is 90% women employed. We have managed to provide over 50 job opportunities by working with 3 NGOs and some talented, yet previously unappreciated, Egyptian hand-craft artisans. Up-fuse has upcycled over 500,000 plastic bags since it initiated. The process begins with collecting disposed plastic bags and plastics production waste through sustainable collaborations between the brand and Cairo Garbage City, plastic production factories and plastic bag donations from the wonderful people who believe in a greener earth.
Social Justice
How do you ensure "Social Justice" with your internal and external corporate environment?
Up-fuse is made from 90% women. We work with men and women from all races with no discrimination. Women and Men are equally payed. We also work on freelance bases with refugees from Neighboring countries like Syria, Nigeria, and Sudan.
Upcycled Material
Which "Upcycled Material" do you work with? What makes this material sustainable? And what makes it better compared to conventional material?
Up-fuse upcycles plastic bags into a leather like material. Each Bag up-cycles from 10-30 plastic bag. No dyes are added to the process.
Local Production
Where and why are your products manufactured "locally"?
Up-fuse produces ALL its products from Material to End product in Cairo, Egypt.
Handcrafted
You stated that at least 50% of your total product range is"Handcrafted". Please briefly explain how your handcrafted manufacturing process works.
Up-fuse material is made by Women from one of the biggest landfills in the world. Our semi handmade material is a new craft Up-fuse has introduced to the community for women to have a safe stable income.
Zero Waste
Which processes in your supply chain are "Zero "Waste"?
Up-fuse provides Repair service, and up-cycle our textile & plastic material leftover material into products.
Eco Packaging
You have indicated to use "Eco Packaging". What makes your packaging more sustainable than conventional packaging.
Listed: 1 January 2021
Information updated:
