We already introduced you to ethical online retailer Rêve En Vert. Rêve En Vert offers a range of beautiful and sustainable fashion and beauty brands and has been one of our favorite online shopping destinations since the beginning. Now, Rêve En Vert started their own ethical clothing line called REV by Rêve En Vert with a timeless, luxury capsule collection. Scroll through to read our interview with America-native and London-based founder and CEO Cora Hilts and learn more about the new ethical collection.
How did it happen that you launched your own sustainable luxury essential collection REV by Rêve En Vert? What motivated you to start your own line?
Cora: It was something I have been interested in doing for a long time as we were getting requests from customers that they would like items for both work and evening. I really think having a transitional wardrobe is so important for women today and I felt there was a bit of a gap of what we could find as a retailer. Plus I wanted to see what it was like on the other side of fashion, the design side, in terms of working in sustainability and ethical production. It was so interesting working with a sustainability consultant and designer on this side of things and I was able to really understand what designers need to go through to produce this way. For me it was like getting an extra layer of education as well as creating something beautiful. I loved it!
When it comes to the process of sourcing fabrics, packaging materials, and choosing a factory, which sustainable criteria have you considered as the most important for you? And why?
Cora: Our four pillars of sustainability at Rêve En Vert are re-made, local, organic and fair and I am happy to say this collection really touches upon all of those in interesting ways. The silk we used was sourced from a peaceful factory in India that specializes in organic silks without the use of harsh chemicals that are normally used in production. We even left the silk un-dyed as its natural colour was so beautiful. Re-made was covered in that the majority of the fabric we used was up-cycled from designer fabrics that otherwise would have gone to waste. Local as the line was all made thirty minutes from us in East London and fair in that the factory, Fashion Enter, follows all labour laws and having spent hours there, I can definitively say that it is an amazing place where people are enjoying their craft.
With REV by Rêve En Vert, you created a small limited capsule collection which is build from high-quality luxury essentials. What kind of fits, materials, and colors did you choose?
Cora: I wanted to create a line that could really take you from day to night, and which were pieces that were timeless enough to be worn for years to come. I think a huge part of designing sustainably is to create things that really transcend trends and seasons – the REV collection can be worn in April as much as it can be in September. I wanted to go with elegant and classic colours but with a bit of fun which is where the cherry reds and bold stripes come in to play.
As each piece of REV is super timeless, I feel like your collection is wearable to nearly every occasion. What was your idea of creating this collection? And have you considered a specific type of women who should be wearing REV?
Cora: In working with our designer for the collection I had really great inspiration for the women that I wanted to wear it – my business partner Natasha has amazingly stylish women in her family ranging from 30s to 80s. I wanted pieces that I could see every one of them wanting to put on, even if they would all style them in different ways. I feel like great fashion is fashion that you want to keep for years, that is tailored perfectly, and is bold enough that it is always a piece you are reaching for within your closet. I do hope we got close to that with REV by Rêve En Vert!
We love your collection. Are you planning on developing a second collection for next year? What are your future plans with Rêve En Vert?
Cora: This line has been a success and I hope that we can build upon it! It’s been so interesting getting feedback on what our customers are looking for, price points, styles, etc. that I would love to put that information to good use. I think we would like to do small capsule collections that come out various times throughout the year; I definitely don’t want to produce too much but would love to meet our consumer demand. Aside from the REV line, we are looking to expand the designers we work with within the next year to include some amazing new lines from California, Poland and Germany that I am particularly excited about. We are seeing some really innovative things happening with denim, leather and vegan products that I can’t wait to bring to the Rêve En Vert community!
In partnership with Rêve En Vert.
Founder and Editor-in-Chief of MOCHNI.