Brand Membership Criteria

Criteria

Our brand directory is intended for transparent and sustainable brands. It helps consumers, media and buyers to quickly find brands according to their needs and ethical preferences by using the search, filter and explore functions.

Instead of rating brands, we demand transparent information from the brands. Companies must complete our submission form to confirm that their product range meets the social, ethical and environmental standards set out in our ethical criteria. This compliance is publicly and transparently stated on their respective brand profile.

Each brand that wants to get listed in our brand directory must apply through our submission form to state that the product range meet our ethical criteria.

Mandatory criteria for each brand are:

1. The brand produces only products that fall under the product categories mentioned below:

Bags & Accessories, Clothing, Denim, Home Textiles (including towels, bed linen, carpet, curtains), Jewelry, Knitwear, Shoes, Sportswear, Swimwear, Underwear, Beauty Hand Tools (including hand razors, hair brushes, makeup brushes, dry brushes, cleansing brushes, combs, cloths, Gua Sha, massage rollers, sponges, tongue cleaner, toothbrushes), Aromatherapy & Candles (including essential oils, palo Santo sticks, incense sticks, sage smudge sticks, rope incense), Hair Care, Makeup, Nail Care, Natural Detergents & Cleaners, Oral & Dental Care (including toothpaste/tabs, oil pulling, dental floss), Perfume, Personal Care (including menstruation cups, condoms, pads, tampons, liners, deodorant, lubricant), Skin Care.

2. The entire product range must comply with the “Fair Trade” criterion.

3. The brand must comply with the “Social Justice” criterion.

4. For each brand, at least 50% of the total product range must meet the “Materials” and/or “Ingredients” criteria.

Materials refer to the main material which is the essential part of the final product including fillings and insulation, for footwear: upper, lining and sole. Small accessories or by-products (e.g. buttons, zippers, sewing thread, coatings, laces, buttons and packaging) do not fall under main materials, but should be sustainable and must not be prohibited materials. 

5. No single product, no chemical input, no process of the entire product range must fall under the “Prohibited List”.

We have developed a submission form with conditional logic based on our ethical criteria. Our ethical requirements are clearly stated in each step of the submission form. This helps to require appropriate information from the brand. Using our digital questionnaire, each brand indicates which ethical criterion is met and explains this with a statement of assurance. We transfer this information 1:1 into the respective brand profile. Brands are responsible for providing their information truthfully and must at all times comply with our ethical criteria and ensure that material and content do not fall under the prohibits. 

You can report fraud, competition or trademark infringements immediately to info@mochni.com so that they can be dealt with.

Brands can update their profile at any time by clicking on information update in the form and updating only the necessary information. The audience sees a date on the brand profile that shows when the information was last updated. Brands are responsible for keeping their information up to date in accordance with our ethical criteria.

FairtradeNeuMärz

FAIR TRADE (Mandatory)

The entire collection must comply with the Fair Trade criterion. The Fair Trade criterion focuses on the production process (including the CUT-MAKE-TRIM stage), which is the most labour-intensive part of the production process. All products in the collection must be developed under the brand’s own monitoring and/or the brand must have a direct contract with the producer/ manufacturer. Fair trade means that 100% of the collection must be produced under good working conditions, regardless of whether the production process takes place in a developed region or developing region. Production that takes place in a least developed region is not allowed under any circumstances. Good working conditions comply with the internationally recognized Standards of the ILO International Labour Organisation through the United Nations:

1. Employment is freely chosen (ILO Conventions No. 29 and 105)
2. No discrimination (ILO Conventions No. 100 and 111)
3. No child labor (ILO Conventions No. 138 and 182)
4. Freedom of association and the right to collective bargaining (ILO Conventions No. 87, 98, 135 and 154)
5. Payment of Living Wage (ILO Conventions No. 95 and 131)
6. Reasonable Hours of Work (ILO Conventions No. 1, 14, 30, 106)
7. Safe and Healthy working conditions (ILO Conventions No. 155)
8. Legally Binding employment relationship (ILO Conventions No. 158, 175, 177, 181)

DEZEquality21

SOCIAL JUSTICE (Mandatory)

The brand guarantees Social Justice and equal opportunities in their internal and external corporate environment and attaches positive value to the differences between the people they work with.

MATERIALS

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ORGANIC MATERIAL

The organic material criterion refers to the main materials of these categories:  Bags & Accessories, Clothing, Denim, Home Textiles (including towels, bed linen, carpet, curtains), Jewelry, Knitwear, Shoes, Sportswear, Swimwear, Underwear, Beauty Hand Tools (including hand razors, hair brushes, makeup brushes, dry brushes, cleansing brushes, combs, cloths, Gua Sha, massage rollers, sponges, tongue cleaner, toothbrushes).

Organic material is produced from a natural resource such as plant or animal fibers grown or bred in accordance with organic farming standards. The renewable organic source must be free from herbicides, pesticides, insecticides and genetically modified organisms (GMOs). Organic material originating from forestry must not contribute directly or indirectly to deforestation or forest degradation. All animal fibers must be free from cruelty. Freedom from cruelty means that no animals are killed or harmed and that all animals are treated with respect by promoting health and welfare. 

Organic material must contain a minimum of 95% organic material and a maximum of 5% (virgin) synthetic fibers, but 30% (virgin) synthetic fibers each are allowed for socks, leggings, denim, knitwear and sportswear. 

1. Example: 100% organic cotton (GOTS certified)
2. Example: 50% hemp, 50% linen
3. Example: 95% organic cotton (GOTS certified), 5% lycra
4. Example: 70% organic wool (GOTS certified), 28% polyamide, 2% elastane (for knitwear)

RecycleNeuMärz

RECYCLED MATERIAL

The recycled material criterion refers to the main materials of these categories: Bags & Accessories, Clothing, Denim, Home Textiles (including towels, bed linen, carpet, curtains), Jewelry, Knitwear, Shoes, Sportswear, Swimwear, Underwear, Beauty Hand Tools (including hand razors, hair brushes, makeup brushes, dry brushes, cleansing brushes, combs, cloths, Gua Sha, massage rollers, sponges, tongue cleaner, toothbrushes).

Recycled material is material that has been recovered or removed from the waste stream during the manufacturing process or before or after use by the consumer and then transformed into new material or yarn. The material must be recycled without harming nature and without using harmful chemicals or inherently problematic substances that are classified by REACH as hazardous to human health and the environment. 

Recycled material must contain at least 70% fibers derived from recycled resources and may contain a maximum of 10% (virgin) synthetic fibers, but 25% (virgin) synthetic fibers for socks, leggings and sportswear.

1. Example: 70% recycled polyester (GRS certified), 25% cotton, 5% Lycra
2. Example: 95% ECONYL®, 5% elastane
3. Example: 100% regenerated wool

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UPCYCLED MATERIAL

The upcycled material criterion refers to the main materials of these categories:  Bags & Accessories, Clothing, Denim, Home Textiles (including towels, bed linen, carpet, curtains), Jewelry, Knitwear, Shoes, Sportswear, Swimwear, Underwear, Beauty Hand Tools (including hand razors, hair brushes, makeup brushes, dry brushes, cleansing brushes, combs, cloths, Gua Sha, massage rollers, sponges, tongue cleaner, toothbrushes).

All upcycled materials used in the collection must have already existed and have been reused. Upcycled material has not been produced or recycled, but has been transformed into a new product. These materials come from pre-consumer waste for example excess material such as offcuts: fabric remnants left over from cutting out patterns, deadstock material or similar. Or post-consumer waste for example vintage garments, second-hand clothing or similar.

1. Example: Deadstock fabric 100% silk
2. Example: Cut-off fabric 95% organic cotton (GOTS certified), 5% lycra 

DEZ Renewable energy21_22

ECO/TECH MATERIAL

The Eco/Tech material criterion refers to the main materials of these categories:  Bags & Accessories, Clothing, Denim, Home Textiles (including towels, bed linen, carpet, curtains), Jewelry, Knitwear, Shoes, Sportswear, Swimwear, Underwear, Beauty Hand Tools (including hand razors, hair brushes, makeup brushes, dry brushes, cleansing brushes, combs, cloths, Gua Sha, massage rollers, sponges, tongue cleaner, toothbrushes).

Eco/Tech material must have less negative effects on the environment than conventional material and is compostable, naturally biodegradable and/or recyclable (closed loop / circular). However, the process for converting the raw material into an eco material should be practiced with a low carbon footprint, sustainable water and energy savings and without the use of harmful chemicals as required by REACH. In most cases, eco material is an innovative tech material developed by science. Here are the options of what it can be:

a) Natural material produced with a traditional process that supports a community and culture.
Example: Khadi

b) Cellulose-based man-made fibre obtained from the bark, wood or leaves of plants and originating from sustainably managed forests.
Example: TENCEL® (Lyocell by Lenzing)

c) Biosynthetic fiber that consists of polymers made from renewable resources, either wholly or partly.
Example: MICROSILK™ (BOLD THREADS)

d) Bio-tech material
Example: Modern Meadow Lab-Grown Leather

e) A fiber blend based on the listed ORGANIC, UPCYCLED, RECYCLED, ECO materials with a maximum of 10% (virgin) synthetic fibers, but 25% (virgin) synthetic fibers each for socks, leggings and sportswear.
Example: 30% Organic Cotton (GOTS certified), 30% Recycled Polyester, 30% ECONYL®, 10% Lycra

f) An alternative material to replace conventional material for products for which industry has so far developed little environmental or ethical solutions.
1. Example: Cellulose Acetate instead of plastic for frames.
2. Example: Lab-Created Diamonds

INGREDIENTS

CERTIFIED ORGANIC PRODUCT

The finished product must be certified organic and must fall under these categories: Aromatherapy & Candles (including essential oils, palo Santo sticks, incense sticks, sage smudge sticks, rope incense), Hair Care, Makeup, Nail Care, Natural Detergents & Cleaners, Oral & Dental Care (including toothpaste/tabs, oil pulling, dental floss), Perfume, Personal Care (including menstruation cups, condoms, pads, tampons, liners, deodorant, lubricant), Skin Care. 

Examples of certifications include SOIL ASSOCIATION ORGANIC, ECOCERT COSMOS ORGANIC, BioGro ORGANIC.

DEZ Eco Material 21_2

NATURAL INGREDIENTS

The finished product must be 95% natural and must fall under these categories: Aromatherapy & Candles (including essential oils, palo Santo sticks, incense sticks, sage smudge sticks, rope incense), Hair Care, Makeup, Nail Care, Natural Detergents & Cleaners, Oral & Dental Care (including toothpaste/tabs, oil pulling, dental floss), Perfume, Personal Care (including menstruation cups, condoms, pads, tampons, liners, deodorant, lubricant), Skin Care. 

SUSTAINABLE RAW INGREDIENTS

At least one raw ingredient you use for your product must be sustainable.

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LOCAL PRODUCTION (Optional)

At least 50% of the product collection must be produced in the same state where the brand’s head office is located. Production focuses on the CUT-MAKE-TRIM stage, which is the most labour-intensive part of the production process.

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ZERO WASTE (Optional)

Zero Waste refers to strategically sustainable processes with the goal of producing as little waste as possible and reducing the consumption of CO2, plastics, chemicals and water. The processes can be applied to the entire supply chain. This includes the business model, design model, production, logistics, packaging, and customer service. At least one aspect must be zero waste.

1. Example: Waste-free pattern design (e.g. kimono).
2. Example: Waste-free production (e.g. knitting whole garments) or reuse of sections.
3. Example: Made-to-order production
4. Example: Refillable packaging system
5. Example: Repair service
6. Example: Take-back system

HandmadeNeuMärz

HANDCRAFTED (Optional)

At least 50% of the total product range must be handcrafted. Handcrafted products are those that are made by artisans entirely by hand or with the help of hand tools such as needle and thread, loom or other traditional hand tools but without the use of any electric machines. 

1. Example: Hand-woven garment (e.g. tweed or bouclé often seen in Haute Couture collections)
2. Example: Hand-woven basket (the basket may be lined, as the hand-woven part is the most essential part of the product  
3. Example: Hand-knitted garment
4. Example: Handcrafted Jewelry

VeganNeuMärz

VEGAN (Optional)

At least 50% of the total product range must be vegan. No material, glue or by-product must be related to animals. If applicable, the brand may indicate what percentage of the collection is vegan approved and by which organization, e.g. PETA or Vegan Society or similar.

Charity Social Integration

GIVE BACK (Optional)

The brand must donate at least 1% of its profits generated by the sale of the collection or part of the collection to a recognized non-profit organization to support a humanitarian aid, social or environmental project. This can be the promotion and support of women’s, children’s or animal rights, building schools, educational projects, health care, access to safe and clean water, enabling vaccines or a similar project.

1. Example: Black Lives Matter
2. Example: Save The Children
3. Example: Greenpeace
4. Example: Sumatran Orangutan Conversation Programme (SOCP)

BIPOC-LED (Optional)

Minimum 50% Black, Indigenous Or Person Of Color must be in leadership role.

WOMAN-LED (Optional)

Minimum 50% women must be in leadership role.

CULTURAL SUPPORT (Optional)

The brand supports local traditions and communities, democratic politics and education especially in the countries where the brand operates.

List Of Prohibits:

Prohibited products:

Electronic products (for example electronic diffuser, electronic shaver, electronic tooth brush etc.)

Horn, Ivory, Coral, Turtle Armature, Tortoiseshell, Nacre

Products for oral intake, food, supplements, dietetic products or the like (exceptions: – toothpaste/tabs, tongue scraper, toothbrush, oil pulling, dental floss)

Rabbit Hair (Angora i.a.) 

Real Exotic Skin

Down and/or Feathers from life plucked birds 

Tampons, pads and liners that are not certified organic 

Prohibited chemical inputs:

(These chemical inputs must not be used in all processing stages regardless if applied as a pure substance or as part of a preparation)

Aromatic and Halogenated Solvents (used to create plastics like Polyester, Nylon, PET, PVC or paints/coatings i.a.)

Brominated and Chlorinated Flame Retardants (used as a textile application to reduce flammability i.a.)

Chlorinated Benzenes (used to dissolve other substances during manufacturing and to clean fabrics i.a.)

Dioxin and/or Dioxin-producing Bleach

Chlorophenols including their Salts and Esters (used for dyeing i.a.)

Complexing Agents and Surfactants (used as surface wetting for textile finishing processes to accelerate the penetration of finishing liquors i.a.)

Cyanide (used for mining gold and/or silver i.a.)

Detergents

Endocrine Disruptors

Formaldehyde and other short-chain Aldehydes (used to prevent shrinkage i.a.)

Fungicides and Biocides (used for the protection of textiles, nonwovens, and other materials to avoid mold growth)

Genetically Modified Organisms (GMO) (Genetically modified organisms (GMO) are plants, animals, and microorganisms which have been altered genetically)

Heavy Metals: Cadmium, Carbon, Lead, Mercury, Nickel, Copper and Chromium (used in certain dyes products and pigments used for textiles and/or accessories. Uses of chromium include certain textile processes, leather tanning, and metal recovery i.a.)

Inputs like Azo Dyes and inorganic Pigments (used for dyeing i.a.)

Inputs containing functional Nanoparticles (used to improve different functionalities of the textiles like water-repellence, dirt-repellence, self-cleaning, UV absorption, i.a.)

Minerals: Asbestos

Organotin Compounds (used in sportswear, socks, and shoes to prevent odor caused by the breakdown of sweat i.a.)

Paraffins (substances and preparations that are prohibited for application in textiles with a recognized internationally or a nationally valid legal character i.a.)

Per- and Polyfluorinated Compounds (PFC) (used for leather and textile products to make them water- and stainproof i.a.)

Petrochemical dyes

Plasticizers (used as a softener for flexibility and durability i.a.)

Quaternary Ammonium Compounds (used as textile softener i.a.)

Short-chain Chlorinated (used as flame retardants and finishing agents for leather and textiles i.a.).

Sodium Hydroxide (NaOH – also known as caustic soda or lye) and Carbon disulfide, hydrolysis alkalization combined with multi-phase bleaching (used to produce rayon made from cellulose fibers. The source of cellulose can be wood, paper, cotton fiber or bamboo i.a.)

Sulfuric Acid

Volatile Organic Compounds (VOCs)

Prohibited processes:

Industrial sandblasting, stonewashing

Prohibited content:

No nude photos, pornographic, unnaturally retouched pictures, racist, intolerant, hateful gestures or symbols. No photos that contain text, logos, emoji, stickers, filters, theme frames, watermarks or censor blocks placed over the photos.

The List of prohibited materials and content is continuously updated. If a hazardous material, and/or chemical, and/or process is not listed, please contact us at info@mochni.com and we will be sure to follow up.

References: ifaw.org, CITES, ECOS, Greenpeace.org, European Commission, ECHA/REACH