The young independent eyewear label Jimmy Fairly from Paris introduces an innovative concept: A new collection of stylish frames at a fair price every month and the “Buy One Give One”- program which allows the brand to distribute glasses for people in need. Keep scrolling to read how Jimmy Fairly makes stylish quality eyewear accessible.
Inspired By Making Quality Eyewear Accessible
It all started in 2010 when Antonin Chartier asked himself one question. How come that eyewear is so essential for everyone but yet so expensive? Driven by the wish of making stylish quality eyewear accessible, Antonin quit his psychology studies at age 23 and co-founded Jimmy Fairly with his partner Sacha Bostoni. Both of them soon realized that the optics market is in the hands of large corporations that set their own rules. This is why they came up with an innovative concept to stop the industrial giants and make their customers say “Wow”.
Buy One, Give One
Jimmy Fairly eyewear comes directly to you, without the middlemen. Each pair is designed in Paris and assembled in their Goussainville atelier near their HQ in Paris. This way, you can get their stylish top-of-the-range optical glasses and sunglasses starting at 99 € (vision lenses included). Buy One Give One: for every Jimmy Fairly you purchase, JF offers one pair to a person in need. So far, 300,000 pairs of glasses have been distributed in the world’s most economically disadvantaged countries through the RestoringVision association. Wow.
Limited Collections Designed In Paris
Designs inspired by shapes from the 50s to the 90s with a modern twist are what Jimmy Fairly’s collections are all about. Despite young Parisians, French models like Clara Berry, Lena Simonne and Chloe Lecareux love wearing their JF frames. If you also love one of their unique frames, you should be quick. Jimmy Fairly launches a new collection every month, which means all their models come in limited batches. So it might happen that a pair you saw only two weeks ago is no longer available today. This keeps the designers creative, the atelier busy, and us curious.
Text: Mia Windisch-Graetz, Direction & Copy Edit: Antonia Böhlke