General Terms and Conditions of MOCHNI for Online Advertising and Brand Membership

EFFECTIVE: July 7, 2022

This is a legally binding agreement. Please read this entire agreement carefully.

The agreement is concluded with Antonia Böhlke (hereinafter also referred to as “MOCHNI”), Mansteinstraße 29, 20253 Hamburg, Germany. Further contact details and the name of an authorized representative of the sole proprietorship MOCHNI can be found in the imprint ( 

These General Terms and Conditions of MOCHNI for Online Advertising and Brand Membership (along with all other applicable terms and conditions, including, without limitation, the List of Prohibitions and the Editorial Guidelines, which are hereby incorporated by reference in this ‘Agreement’) apply exclusively between MOCHNI and brands (hereinafter also referred to as “Applicants, Brands, Trusted Brands or Members”) in the database (hereinafter also referred to as “Trusted Brands Directory”), operated by MOCHNI. Conflicting terms and conditions of a brand are not valid.

By ticking the checkbox for acceptance of MOCHNI’s terms, you agree to be bound by this agreement. The conditions for the use of the MOCHNI Membership and Advertising service valid at the time of sending the application form are decisive for the content of the contract and for the prices.

MOCHNI operates an online magazine and database (directory of trusted brands) in the form of a website under the domain that connects online users looking for sustainable brands or transparent information about them, as well as inspiring educational content focused on sustainability and well-being. MOCHNI provides online users with, among other things, transparent information of the trusted brands collected through the application form.  

Our aim is to help brands take public responsibility and identify and share transparent information on an independent third-party website so people can easily understand, recognize and trust the sustainable brand. Admitted Trusted Brand members are awarded the Trusted Brand mark, and an exclusive brand profile (hereinafter also referred to as “Trusted Brand ID”) among other things. Only brands that are admitted Trusted Brand members can also become sponsors or advertisers.

Consent to Processing

By providing any personal information to the Site, all brands, including without limitation understand and consent to the collection and processing of such information in accordance with our Privacy Policy (

MOCHNI is authorized to archive stored information that MOCHNI needs for the purpose of preserving evidence, accounting or other purposes on a storage medium that is independent of MOCHNI.

Description of Service

MOCHNI provides the technical requirements for the transmission of the information in the application form of the Trusted Brands Directory. MOCHNI reproduces this information by having editors manually create a full-page listing / brand profile (hereinafter also referred to as “Trusted Brand ID”) in the Trusted Brand Directory. 

The service owed by MOCHNI consists in particular of:

– Providing an application form for sustainable brands;

– Following application by brand of a trusted brand membership application form, MOCHNI will review the information submitted via the application form among other things to determine whether the brand is eligible for inclusion in the MOCHNI trusted brands directory;

– Creating and maintaining a directory of admitted trusted brands;

– Creating a prominent, full-page listing (Trusted Brand ID) in the directory that is manually edited by MOCHNI editors.

The listing contains the following information: 

– Brand name, link to the web store, company name, headquarters city of the company, name of the managing director, year of foundation, number of employees, product types, product categories, production locations, materials/ingredients, material and manufacturing certifications, lookbook /campaign photos, portrait photo of the CEO, a max. 100 words text about the brand, statements about the brand’s sustainability practices;

– In the listing there is also an editorial part: MOCHNI editors write an opinion paragraph about „Why We Trust The Brand“ and/or “What We Love”;

– Listing design and scope of functions may vary depending on the access method – e.g. on the desktop website or via the mobile website.

– Making the trusted brand listings available to the public on the Internet through the MOCHNI trusted brands directory. The listings will be retrievable via search engines such as Google, among others.

– The brand receives the right to place the logo of the identified Trusted! Brand logo in the footer of the brand’s website, only as long as the brand is trusted brand member. The logo must always be linked to

– The Trusted Brand will be highlighted in our content with the Trusted Brand badge so users can easily recognize the Trusted Brand.

Depending on the type of Trusted Brand Membership (e.g. ID or ID+), the following services are variable components of the Trusted Brand Membership package and may change at any time. MOCHNI is not obligated to provide these services. It is at the discretion of MOCHNI if and when these additional services are provided.

– Global Networking Support:
MOCHNI is proud to support  Trusted! Brands by recommending the brand to our global network of business partners, media and friends. 

– Opportunity for extended partnership: Only Trusted! Brands have the opportunity to enter into an extended partnership with MOCHNI. For example to become a sponsor of an article or special issue, or book select advertising with MOCHNI.

– Newsletter: One-time introduction of the Trusted! Brand with an excerpt, linked to the Trusted Brand ID, in our MOCHNI newsletter.

– ID Profile Booster: The Profile Booster makes a section of the Trusted ID visible on the MOCHNI homepage and on a main category page, e.g. Fashion. The duration of visibility depends on when new chronologically posted content displaces the snippet.

– Promo code: The ability for the brand to offer a promo code and be listed on our promo code page.

– 20-minute feedback call (e.g. via zoom) with our founder Antonia. 

MOCHNI reserves the right to temporarily restrict the possibility of querying and accessing if this is necessary with regard to capacity limits, the security or integrity of the server or to carry out technical measures and this serves the proper or improved provision of services (maintenance work). MOCHNI shall take into account the legitimate interests of all brands, in particular by providing advance information. In particular, it may be temporarily impossible or limited to access for technical reasons (unforeseen system failures).

The right to use the MOCHNI service and its functions exists only within the framework of the current state of the art.

Trusted Brand Membership Application Requirements

Before a brand becomes a trusted brand member, the applicant must complete an application form in English, providing information about the brand, its product range and its sustainable and social practices. The application will be used by MOCHNI to review, among other things, the appropriateness and sustainable quality of the range of products produced by the brand. Only a brand that has been reviewed and admitted by MOCHNI experts will become member. We reserve the right to reject brand applications that we deem unsuitable for the MOCHNI site.

Only legal entities, partnerships and persons with unlimited legal capacity based in the EU, USA, Canada, Australia, UK, Switzerland or China are allowed to apply and must be the managing director (CEO or a person authorized to represent the company) of the brand’s company. Applications from consumers and minors/private individuals are not permitted.

The brand’s product range must be offered at the point of sale (POS) and must be geared towards the sale of sustainable products that fall exclusively under one or more of the following product categories:

Bags & Accessories (including handbags, purses, belts, scarfs, gloves, helmets etc.), Clothing (including denim, knitwear, sportswear, swimwear, underwear), Home textiles (including towels, bed linen, carpet, curtains), Jewelry (including knecklaces, rings, cuffs, earrings etc.), Shoes, Beauty Hand Tools (including Hand Razors, Hair Brushes, Makeup Brushes, Dry Brushes, Cleansing Brushes, Combs, Cloths, Gua Sha, Massage Rollers, Sponges, Tongue Cleaner, Toothbrushes). Aromatherapy & Candles (including Essential Oils, Palo Santo Sticks, Incense Sticks, Sage Smudge Sticks, Rope Incense), Hair Care (including shampoo, conditioner, hair oil, scalp treatment etc.), Makeup (including foundation, concealer, lip liner, lip gloss, eye liner, lipstick, powder, blush, mascara, brow gel etc.), Nail Care (including nail polish, cuticle oil, nail polish remover etc..), Natural Detergents & Cleaners, Oral & Dental Care (including Toothpaste/Tabs, Oil Pulling, Dental Floss), Perfume, Personal Care (including Menstruation Cups, Condoms, Pads, Tampons, Liners, Deodorant, Lubricant), Skin Care (including cleanser, serum, facial oil, scrub, cream, peeling, etc), Electric Vehicles and scooters;

The entire range of products must not fall under the List of Prohibitions;

The entire product range of the brand must be produced directly by the brand’s own factory or by manufacturers with whom the brand is in direct contact – production through sub-contractors is not allowed.

The brand must comply with the MOCHNI Fair Trade and Social Justice criteria.

Each application form is valid only for one applicant with one brand. Requests for multiple brands using the same form are not permitted. If the applicant wishes to request memberships for several different brands, it must complete a separate application form for each brand.

The applicant is obliged to provide the data requested by MOCHNI with the application form completely, correctly and truthfully. Applicants based in the EU are required to truthfully provide their valid EU VAT ID.

Brand Submitted Content

The applicant must only submit information that is truthful, accurate and up-to-date. Brands are responsible for providing truthful information and must comply with our requirements at all times.

MOCHNI assumes no responsibility for the content, data and / or information provided by the brand, as well as for content on linked external websites (including but not limited to images, data, text, music, sound, photography, graphics or video) that becomes the content of MOCHNI. In particular, MOCHNI does not warrant that such content is true or may serve any particular purpose. MOCHNI excludes any warranty and liability that the offers and information comply with legal requirements.

It is therefore the responsibility of brands to ensure, before transmitting or making available any material, that they have obtained the appropriate permissions and consents from the owner and any third parties allowing them to use the material in question and distribute it worldwide. The wording, content or presentation of the information or photographs and the purpose pursued must not be contrary to law or morality. 

In order to make the trusted brand search as interesting and successful as possible, MOCHNI endeavors to keep the data up to date. The brand must check the correctness of the given data after the first registration and after each change. If the submitted data change, the brand is obliged to inform MOCHNI immediately of these changes with a period of 1 week. If MOCHNI is not informed of changes within the period of 1 week, MOCHNI reserves the right to deactivate and delete the application.

Each brand must upload a selection of photos (jpg, jpeg, png) in portrait or landscape format to illustrate the offer with photos selected by MOCHNI (MOCHNI can determine the number of photos that will be published at its sole discretion). MOCHNI can determine the design and arrangement of text and photos or similar visuals. The brand undertakes to upload in the application form only such photos that he/she is allowed to use without any restrictions and credits and that are not encumbered with third party rights – in particular third-party copyrights. No nude photos, pornographic, unnaturally retouched pictures, racist, intolerant, hateful gestures or symbols. No photos that contain text, logos, emoji, stickers, filters, theme frames, watermarks or censor blocks placed over the photos.

In principle, it is not permitted to include references (links) in an application form to external websites, other services and sources of information that are not associated with the company. Unactivated web addresses (URLs) and parts thereof are also considered links. It is also not permitted to include affiliate links or tracking links. The link to the website must be a natural direct link to the homepage: e.g. etc.

The submitted brand must be placed into the appropriate categories and MOCHNI reserves the right to change these categories should they deem another category to be more appropriate.

If certain products or materials are certified, this must be indicated on the application form.

In case MOCHNI offers the brand to provide a promo code for the use of the respective brand online store, MOCHNI assumes no liability for the accuracy or guarantee of the promo code. The general terms and conditions of the respective brand online store apply.

The brand must ensure that he has the right to grant MOCHNI a non-exclusive, worldwide, perpetual, irrevocable, royalty-free and sub-licensable right to exercise the copyright, publication and database rights, to the photos and texts that the brand uploads in the application form.

The foregoing grant of rights includes, in particular: 

– The right to reproduce the contents on any analog and digital image and sound carriers (e.g. memory cards, hard drives, digital newsletters, etc.) and in any print media (e.g. magazines, newspapers, trade press, posters, flyers, brochures, newsletters);

– The right to combine the content with other content (text, images, hyperlinks, trademarks, logos, etc.) and other advertising media and to use these connections in accordance with this agreement,

– The right to edit the content or have it edited, in particular to reduce, enlarge, divide, shorten, modify it and to use this editing in accordance with this agreement (MOCHNI will not change the content statements and data of the brand)

– The right to use and present the content for presentations, such as PowerPoint presentations, within the company and at public events, such as trade fairs, seminars and training courses;

– The right to upload and store the content in any database.

The brand also agrees that translations of the listings may be made for the above-mentioned purposes with regard to foreign websites and apps.

With regard to data or content that is or was publicly available in accordance with the terms and conditions, the data protection provisions of MOCHNI or the settings of the brand and was saved by a third party, MOCHNI has no obligation to prevent such storage by the third party.

The Review Process

We review the submitted information against our trusted brand membership requirements and criteria. The review process may also include requesting samples to evaluate products, on-site visits to workshops and offices, audits of social media accounts and editorial coverage of the industry, and a review of their interactions with their customers to determine service commitment and reputation. In addition, we briefly review the specifications of materials and ingredients. 

We reserve the right to reject brand applications that we consider unsuitable for the MOCHNI Site.


By entering the data and sending the corresponding form, the brand makes a binding offer to MOCHNI to conclude a contract for the trusted brand membership which includes the publication of the brand listing in the MOCHNI services, for which additional conditions may apply. The process can be canceled at any time before submitting the application form by closing the browser window. The brand also has the possibility to check the entered content before submitting the application form and correct his/her data if necessary.

The brand will receive a copy of the submitted form by e-mail. Erroneous data (e.g. typing errors, classification in wrong categories) must be sent to immediately after their discovery. MOCHNI will then correct these errors immediately.

After receiving the data, MOCHNI will  review the submitted information within 10 working days (excluding Saturday, Sunday and public holidays).

If MOCHNI finds that information is missing or the mask has not been filled in correctly by the brand, the applicant may be requested by e-mail to provide it correctly within 10 working days (excluding Saturday, Sunday and public holidays). If the applicant does not provide the missing information by e-mail within the specified period, this application will be deleted. The applicant may then fill out an application form again.

After complete data transmission MOCHNI can accept the offer to conclude a contract by a separate declaration to the brand or by release acceptance of the offer. If MOCHNI accepts the offer, the service contract is concluded. MOCHNI is not obliged to accept contract offers of the brand.

The applicant receives within 10 working days (excluding Saturday, Sunday and holidays) feedback by e-mail about the approval or rejection. 

Only admitted trusted brand members are allowed to make an additional agreement for sponsoring or advertisement. This agreement can be made by email by the brand accepting an offer from MOCHNI.

Term & Cancellation

The validity period of the Trusted Brand ID is one year. Auto-Renewal: Trusted Brand Membership subscription will automatically renew for one-year periods unless Trusted Brand notifies MOCHNI by email to at least sixty (60) days prior to the start of the next renewal period.

The publication period of additional sponsored or advertisement content may vary depending on the type of content and is determined by MOCHNI and usually noted in the offer/invoice. If no duration of the advertising or sponsored content has been agreed, the sponsored or advertised content is guaranteed to be live for 12 months and will end at the latest when the period expires. For a further sponsorship/advertising, a new contract must be concluded between MOCHNI and the Trusted Brand. 

MOCHNI may, at any time in its sole discretion, with or without cause, terminate this Agreement and/or cancel any content (including listings, sponsored or advertisement content) or links submitted under this Agreement. Fees already paid will not be reimbursed.

Content may be deleted at any time upon notification by the brand via email to If a listing is deleted, no listing fee already paid will be reimbursed.

Service Fees & Payment Terms

The amount of the Trusted Brand Membership fee and the due date depend on whether the applicant is admitted or rejected. In case of rejection, no fee is payable. 

Admitted brands must pay an annual recurring Trusted Brand Membership fee. The annual fee is effective from the date the applicant submits the application form and covers the annual (12 months) listing term. It is irrelevant on which day the applicant sent the application form and when the listing (Trusted Brand ID) was published. The amount of the fee is specified in the price list in the application form.

Any discount on the membership price is valid only for the first year of membership.

Advertising and sponsoring are not included in the membership fee. If the member concludes additional advertisements or sponsoring cooperations, the member must pay the corresponding fees additionally.

In the event of an invoice being sent, this is done exclusively by electronic means.

If the applicant has a registered office in Germany, plus 19% VAT will be charged. VAT liability rests with the service recipient [EU VAT ID of the recipient] of companies based in the EU and with companies based in countries where the Reverse Charge mechanism – VAT liability rests with the service recipient – is applicable: USA, Canada, UK, Australia, China, Switzerland.

Payments must be made within the EU by SEPA direct debit and by applicants from the USA, Canada, Australia, UK, Switzerland, China via PayPal. Should a transfer fee from the bank or paypal be incurred by the brand, MOCHNI is not obligated to pay this fee.

The payment must be made at the latest 5 days after receipt of the invoice.

Received invoices sent by MOCHNI and / or payments made to MOCHNI are not refundable.

Price Changes

MOCHNI may change the setup fee or annual fee at any time at its sole discretion. Price changes will be announced by changing the price list available on the Internet. The new prices apply to the offers that are newly submitted through the Trusted Brand application form at the time of the change. An offer existing at the time of the price change will expire at the previous conditions. A contract existing at the time of the price change will expire at the previous conditions. Any discount on the membership price is valid only for the first year of membership. Sponsoring or advertising offers are valid for a maximum of 14 days.

Creation and updating of the content

After successful payment, the Trusted Brand ID will be created and made visible within 10 working days (except Saturday, Sunday and public holidays). Brands are obliged to check the published information for correctness and to report errors immediately by sending an email to This means that MOCHNI can correct errors and typos immediately.

Brands can request information updates at any time by sending an email to When we update the profile, the audience will see a date on the respective profile indicating when the information was last updated.

The annual duration of the visible listing counts from the date of publication of the listing.

Sponsored and Advertisement content: after successful payment, the sponsored and/or advertisement content will be created and published according to the publication date, but not more than 6 months later (if there is no valid reason).


MOCHNI has control over the look, feel, content, operation and evolution of the website and reserves the right to change the website and its content at its own discretion, if this is not unreasonable for the applicant in the individual case. This includes, among other things, changing the scope of functions, changing the general design or offering different services. 

We may modify these terms from time to time without giving reasons. The modified terms will be announced online at We encourage you to check the Site frequently for any changes that may have been made. By using our service following any modifications to the Terms you agree to be bound by the modifications. 

We have established Trusted Brand membership requirements and criteria based on the world’s most recognized human rights and sustainability standards and certifications. As the topic of sustainability continues to evolve, we are also constantly updating our Trusted Brand membership requirements and criteria. So we reserve the right to modify the Trusted Brand membership requirements and criteria as well as the application form at any time and without giving reasons.

Deletion, Restrictions, Blocking

We also expect our members to act responsibly and monitor the marketplace to ensure they are working with the most sustainable options whenever possible. The Brand agrees to comply with any changed or updated Trusted Brand Membership requirements at all times and to keep its information current in accordance with our Trusted Brand Membership requirements. If the Brand ceases to comply with the current requirements, MOCHNI will notify the Brand by email and request that the Brand change the information within a 4 week period. The Brand may submit the changes via email to If the brand can no longer meet the MOCHNI requirements, MOCHNI has the right to delete the Trusted! Brand ID and all ads / sponsorship content related to the brand or make the content invisible until the brand meets the current requirements and criteria again. In this case, the brand will not be entitled to a full or partial refund of the entry.  The term of the entry remains unaffected.

If the brand no longer sells its own products, it is no longer eligible to be listed in the Trusted! Brand Directory and the brand agrees that the listing will be deleted by MOCHNI and the contract will be terminated and the listing fee will not be refunded.

MOCHNI can take the following measures if there are concrete indications that a brand violates legal regulations, rights of third parties or this agreement, or if MOCHNI has another legitimate interest (especially in case of default):

– Deletion of brand entries or other content posted on MOCHNI.

– Delay in publishing content via the MOCHNI service

– Warning of members

– Restrictions in the use of the MOCHNI service

– Temporary blocking of members

– Permanent blocking of members

– When choosing this step, MOCHNI takes into account the legitimate interests of the brand concerned, in particular whether there is evidence that the brand is not responsible for the violation.

MOCHNI can delete listings if the contents or their design violate these terms and conditions (in particular the provisions of Sections 4 and 5) or statutory provisions or violate third party rights. In the event of a deletion by MOCHNI, the brand remains obliged to pay the listing fee. 

MOCHNI can permanently and permanently block a brand from using the MOCHNI service if they repeatedly or particularly seriously violate these terms and conditions or if there is another important reason.

As soon as a brand has been blocked, this brand may no longer use the MOCHNI service and may not send a request again.

Limitation of Liability

MOCHNI is not liable for problems caused by technical failure or for damages caused by incorrect presentation of communication.

MOCHNI is not liable to companies for damages. Except in case of violation of essential contractual obligations, if and as far as MOCHNI, its legal representatives, executives or other vicarious agents act intentionally or grossly negligent. In case of breach of essential contractual obligations, MOCHNI is liable for any culpable conduct of its legal representatives, executives or other vicarious agents.

Towards consumers MOCHNI is only liable for intent and gross negligence. In case of breach of essential contractual obligations, debtor’s delay or impossibility of performance for which MOCHNI is responsible, MOCHNI is liable for any culpable behavior of its legal representatives, executives or other vicarious agents.

Except in cases of intent or gross negligence of legal representatives, executives or other vicarious agents, the liability of MOCHNI is limited to the amount of damage typically foreseeable at the time of conclusion of the contract.

Proprietary Rights

All material contained or published on our Site (including but not limited to all site design, underlying code and software images, data, text, photographs, programs, graphics, logos, sound clips, interphases and videos) is protected by copyright, trademark and / or other applicable intellectual property rights and remains the exclusive property of the owner of such rights, subject to any licensing or franchise agreements. Any use, reproduction or redistribution of such content without the written consent of the owner or the licensee or franchisee is strictly prohibited. The rights of the brand remain unaffected. He can continue to freely dispose of his own data and information.

Without our prior written permission, you agree not to display or use our logos, trademarks, service marks, brand names, other copyrightable material or any other intellectual property in any manner.

You may not download or save a copy of the content or screens unless permitted by MOCHNI. If you use the Site in any manner other than as provided herein, you may be in violation of copyright and other laws. 

The Place of Jurisdiction

This Agreement (along with all other applicable terms and conditions, including, without limitation, The Code of Conduct and the Editorial Guidelines in application and interpretation is subject exclusively to the law of the Federal Republic of Germany.

If the brand is a merchant within the meaning of the Commercial Code, Hamburg is the exclusive place of jurisdiction for all disputes arising from and based on the use of the MOCHNI databases. The same applies if the brand moves his domicile abroad after conclusion of the contract or has no general place of jurisdiction in Germany.

Severability Clause

If one provision of these terms and conditions is ineffective, the remaining provisions remain unaffected. The ineffective provision is considered to be replaced by one that comes economically as close as possible to the meaning and purpose of the ineffective provision. The same applies to possible regulation gaps.

Contact Us

To contact us with any questions in connection with these Terms, or the Site, please email us at

List of Prohibitions


Prohibited products:

– Electronic products (for example electronic diffuser, electronic shaver, electronic tooth brush, lighting etc.)

– Horn, Ivory, Coral, Turtle Armature, Tortoiseshell, Nacre

– Products for oral intake, food, supplements, dietetic products or the like (exceptions: – toothpaste/tabs, tongue scraper, toothbrush, oil pulling, dental floss)

– Rabbit Hair (Angora i.a.)

– Real Exotic Skin

 Down and/or Feathers from life plucked birds 

– Tampons, pads and liners that are not certified organic

– Chemical Sunscreens

– Honey, wax, bee products from beekeepers who do not support and do not help maintain healthy bee colonies

Prohibited chemical inputs:


Aromatic and Halogenated Solvents (used to create plastics like Polyester, Nylon, PET, PVC or paints/coatings i.a.)

Brominated and Chlorinated Flame Retardants (used as a textile application to reduce flammability i.a.)

Chlorinated Benzenes (used to dissolve other substances during manufacturing and to clean fabrics i.a.)

Dioxin and/or Dioxin-producing Bleach

Chlorophenols including their Salts and Esters (used for dyeing i.a.)

Complexing Agents and Surfactants (used as surface wetting for textile finishing processes to accelerate the penetration of finishing liquors i.a.)

Cyanide (used for mining gold and/or silver i.a.)


Endocrine Disruptors

Formaldehyde and other short-chain Aldehydes (used to prevent shrinkage i.a.)

Fungicides and Biocides (used for the protection of textiles, nonwovens, and other materials to avoid mold growth)

Genetically Modified Organisms (GMO) (Genetically modified organisms (GMO) are plants, animals, and microorganisms which have been altered genetically)

Heavy Metals: Cadmium, Carbon, Lead, Mercury, Nickel, Copper and Chromium (used in certain dyes products and pigments used for textiles and/or accessories. Uses of chromium include certain textile processes, leather tanning, and metal recovery i.a.)

Inputs like Azo Dyes and inorganic Pigments (used for dyeing i.a.)

Inputs containing functional Nanoparticles (used to improve different functionalities of the textiles like water-repellence, dirt-repellence, self-cleaning, UV absorption, i.a.)

Minerals: Asbestos

Organotin Compounds (used in sportswear, socks, and shoes to prevent odor caused by the breakdown of sweat i.a.)

Paraffins (substances and preparations that are prohibited for application in textiles with a recognized internationally or a nationally valid legal character i.a.)

Per- and Polyfluorinated Compounds (PFC) (used for leather and textile products to make them water- and stainproof i.a.)

Petrochemical dyes

Plasticizers (used as a softener for flexibility and durability i.a.)

Quaternary Ammonium Compounds (used as textile softener i.a.)

Short-chain Chlorinated (used as flame retardants and finishing agents for leather and textiles i.a.).

Sodium Hydroxide (NaOH – also known as caustic soda or lye) and Carbon disulfide, hydrolysis alkalization combined with multi-phase bleaching (used to produce rayon made from cellulose fibers. The source of cellulose can be wood, paper, cotton fiber or bamboo i.a.)

Sulfuric Acid

Volatile Organic Compounds (VOCs)

Exceptions: Caustic soda and carbon disulfide are only permitted in a closed production cycle and if the end product is OEKO-TEX certified.

Prohibited processes:

Industrial sandblasting, stonewashing

Prohibited content:

No nude photos, pornographic, unnaturally retouched pictures, racist, intolerant, hateful gestures or symbols. No photos that contain text, logos, emoji, stickers, filters, theme frames, watermarks or censor blocks placed over the photos.

Prohibited ingredients:

Aluminum Powder
Animal Derived Ingredients
BHA (Butylated Hydroxyanisole)
BHT (Butylated Hydroxytolune)
Carcinogens (e.g. Formaldehyde and chemicals in formulas that release formaldehyde: 2-bromo-2-nitropropane-1,3 diol (bronopol), diazolidinyl urea, DMDM hydantoin, imidazolidinyl urea, sodium hydroxymethylglycinate, quaternium-15)
Chemical Sunscreens
Cyclic Silicones
Ethoxylated Ingredients (e.g. Polyethylene Glycol, PEG, Polypropylene Glycol…)
Heavy metals (e.g. Lead, Nickel, Cadmium,…)
Japanese Honeysuckle
Lanolin and Keratin
Methyl Cellosolve or 2-Methoxyethanol
Methylchloroisothiazolinone and Methylisothiazolinone
Palm Oil and Palm-Derived Ingredients
Perfluorinated compound (PFASs or PFCs)
Petroleum-Derived and/or Synthetic Ingredients
Petrolatum and Paraffin
Polycyclic Musks
Quaternary Ammonium Compounds
Retinyl Palmitate
Silicones (Linear)
Synthetic Fragrance
Triclosan and Triclocarban
Hazard chemical ingredient combinations

References: ifaw.orgCITESECOSGreenpeace.orgEuropean CommissionECHA/REACH.

The LIST OF PROHIBITIONS is continuously updated. If a hazardous material and/or ingredientand/or chemical input and/or process is not listed, please contact us at and we will be sure to follow up.

This List of Prohibitions is effective as of November 2, 2020. Updated June 30, 2022.