Limited edition, small lots and highly individual: The Endery promises to redefine the way shoppers look at knitwear and how to buy a product that is lovingly made, slowly, and that will last a lifetime.
Alpaca Series I
Having strong relationships with the best yarn suppliers and factories in Peru (and as knitting manufacturers in their own right), Kelly and Ellen realized the problem of leftovers is both an issue in their own workshop and also much further afield. Peru, being a producer of high end luxury fibers, has some pretty great leftovers – a whopping 15+ tons of yarn per year in Peru alone. Warehouses full of wonderful material with nowhere to go! Faced with this mounting pile of discarded yarn (and as self-confessed experts of high-end fibers), they became more and more motivated to take the leftovers and give them meaning, creating something beautiful and lasting.
The Challenge of Deadstock Design
Designing from leftovers is a pretty challenging. It means working backwards, using up what already exists and very limited quantities of each color. However, learning to see this in a new way meant that color and nuances of tone and shade and really creating something with ‘flexible and responsive color’ – Kelly and Ellen found that designs would have to be more conceptual and fluid. They found that punchy, bright graphic intarsia layouts lended well to the cause, and the design concept of pinwheels, movement and changing the system from the bottom up.
Additionally, the designs and color placement would have to allow yarns to be subbed without affecting the overall aesthetic. The founders believe consumers are ready to embrace some variation since it offers unique, one-of-a-kind pieces. Ultimately, The Endery promises limited edition pieces and seasonless drops, lifelong statement knits which transcend trends.
Peru truly the home of the best knitters in the world. Famed for its traditional artisanal techniques, and with its highland temperatures, the art of knitting and spinning alpaca fiber is seeped in hundreds of years of history. So what better way to reincorporate this yarn into the economy than with the support of some super-skilled hand knitters?
Knitting sweaters on manual knitting machines – especially intarsia – means that sweaters are handcrafted with finesse. These are not electric and do not use energy, they are looms that help place the yarns, still requiring skillful hands (and patience) to do the knitting. We work with passionate artisan entrepreneurs that have started their own workshops. Green Design Link is also certified Peru Fair Trade issued through PROMPERU.
The goal is for these sweaters to then be loved, worn, mended, darned, donated or handed down without ever being tossed, as part of a truly circular system.
What’s next for The Endery?
Kelly and Ellen have big dreams. Given the magnitude of deadstock, the brand also has
Expect more drops in a variety of fibers, such as
Ellen is the Creative Director of The Endery - a brand that uses a zero waste approach to develop contemporary knitwear from deadstock materials, combined with traditional craft and knitters in Peru. With many years of experience in the handmade textile industry, she has worked with Latin American artisans, and launched sustainable productions for well known brands such as Nike, and Banana Republic. As a creative consultant and sustainable fashion advocate, she works for alpaca mill Inca Tops to develop their yearly handknitting collection.