THE TRUST MARK
FOR YOUR ECO BRAND

Trusted! Brand ID™ is a trust mark awarded to sustainable brands that back their claims up with statements using our standard methodology for assessing their social and environmental impact based on the world’s most recognized human rights and sustainability standards and certifications.

Photo: Aiayu (member)

JOIN OUR FAMILY OF TRUSTED BRANDS.

We are committed to supporting sustainability businesses. Join us in identifying your sustainability practices. Take public responsibility and share transparent information on an independent media platform. The Trusted! Brand ID™ will help people easily recognize, understand and trust your sustainable brand worldwide.

Micro Business

1-10 employees
€60 excl. VAT Per month / billed annually
  •  

Small Business

11-100 employees
€120 excl. VAT Per month / billed annually
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Medium Business

101-10.000 employees
€400 excl. VAT Per month / billed annually
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BECOME A MEMBER
What’s included?

MEMBERSHIP BENEFITS

ID

Identification of the Brand’s Sustainability Practices

We help you identify your brand’s sustainability and social responsibility practices using our application form based on our Standard Methodology.

Transparency and Trust

We build trust through transparency and easy understanding of your sustainability practices by collating information into easy-to-understand transparency profiles.

Trusted! Brand ID™ Page on MOCHNI

Dedicated Trusted! Brand ID™ page and listing in the Brand Directory on MOCHNI.

Trusted! Brand ID™ Logo Rights

Certified Trusted Brands are highlighted with the trust mark logo throughout our content and have the right to use the trust mark logo on the own website. 

Social Media & Newsletter

One-time introduction in the MOCHNI Newsletter and Instagram Stories.

Events

Certified Trusted Brands have the exclusive opportunity to participate in our global digital ECO SHOPPING WEEK and local Conscious Loft events.

How it works.

01 Fill in the application form.

To receive the TRUSTED! BRAND ID™, the brand CEO (or a person authorized to represent the company) must complete our application form (digital questionnaire) identifying their sustainability and social responsibility practices and providing transparent information about the brand, company and its product range. The CEO must indicate which TRUSTED! BRAND ID™ CRITERIA the brand meets and must successfully pass our review process. The criteria are clearly stated in each step of the application form.

02 Wait for the review process.

We go through the submitted information carefully and review them against our requirements and criteria. Our review process involves, among other things, doing some spot checks by looking at the code of conduct, material / ingredients and certification specifications on your website, for example. We have compiled a comprehensive library of textiles, fibers, materials, ingredients and certifications that match our criteria and list of prohibitions. We use this list internally to match your brands’ manufacturing, materials and ingredient claims. If we need more information, we will inform you by email.

03 Get approved.

Upon successful identification of your Trusted! Brand, we will email you an approval along with an invoice. This usually takes only 1 to 2 business days after we receive your application form, but can take up to 10 business days during very busy times. Please pay the fee immediately as described on the invoice. Our bank account is with Triodos Bank N.V. and its branch in Germany, an ethical bank based in the Netherlands.

04 Welcome Trusted! Brand.

After successful payment we will create and publish your TRUSTED! BRAND ID™ profile. Please allow a maximum of 10 business days for creation.

All other services included in your ID package will be realized at our discretion within the membership year.

FAQ.

We have established a TRUSTED! BRAND ID™ STANDARD based on the world’s most recognized human rights and sustainability standards and certifications. Before a brand receives its TRUSTED! BRAND ID™, the brand CEO (or a person authorized to represent the company) must complete an application form identifying their sustainability and social responsibility practices and providing transparent information about the brand, company and its product range. The CEO must indicate which criteria the brand meets and must successfully pass our review process. The criteria are clearly stated in each step of the application form.

We go through the submitted information carefully and review them against our requirements and criteria. Our review process involves, among other things, doing some spot checks by looking at the code of conduct, material / ingredients and certification specifications on your website, for example. We have compiled a comprehensive library of textiles, fibers, materials, ingredients and certifications that match our criteria and list of prohibitions. We use this list internally to match your brands’ manufacturing, materials and ingredient claims. The review process may also include requesting samples to evaluate products, on-site visits to workshops and offices, audits of social media accounts and editorial coverage of the industry, and a review of their interactions with their customers to determine service commitment and reputation.

Brands can request information updates at any time and image updates once during the 12-month membership by sending an email to info@mochni.com. When we update the profile, the audience will see a date on the respective profile indicating when the information was last updated.

For tax reasons, we can currently only work with brands based in the following countries: EU, UK, USA, Canada, Australia, Switzerland, China.

The validity period of the TRUSTED! BRAND ID™ is one year.  Auto-Renewal: Trusted Brand membership subscription will automatically renew for one-year periods unless the member notifies MOCHNI by email to info@mochni.com at least sixty (60) days prior to the start of the next renewal period.

The call takes place regardless of the TRUSTED! BRAND ID™ publication date. The call can take place individually within the membership year. Please email us at info@mochni.com to schedule an appointment.

Yes, every Trusted Brand member has the right to place the TRUSTED! BRAND ID™ trustmark logo in the footer of the brand’s website as long as the brand is a Trusted! Brand member. The logo must always be linked to mochni.com.

Payments must be made by SEPA direct debit within the EU and by PayPal from applicants from the USA, Canada, Australia, the UK, Switzerland and China.

The payment must be made at the latest 5 days after receipt of the invoice.

Please note that if you are a brand based in that country, you may have to pay VAT:

Companies based in Germany: 19% German VAT is charged

Companies based in the EU: Reverse Charge – VAT liability rests with the service recipient [EU VAT ID of the recipient] Companies based in the EU must enter their EU VAT ID.

Companies based outside the EU: We currently only offer our services to companies based in countries where the Reverse Charge mechanism – VAT liability rests with the service recipient – is applicable: USA, Canada, UK, Australia, China, Switzerland.

No, the Trusted Brand membership fee only has to be paid if the applicant is admitted. In case of rejection, no fee is payable. 

We have developed an application form with conditional logic based on our Trusted Brand membership criteria. The Trusted Brand membership criteria are clearly stated in each step of the submission form. This helps to require appropriate information from the brand. Using our digital questionnaire, each CEO identifies which criterion is met and explains this with a statement of assurance. We transfer this information into the respective TRUSTED! BRAND ID™. Brands are responsible for providing their information truthfully and must at all times comply with our requirements and criteria and ensure that products, processes, materials and content do not fall under the list of prohibitions.

As the topic of sustainability continues to evolve, we are also constantly updating our TRUSTED! BRAND ID™ CRITERIA. So we reserve the right to modify the TRUSTED! BRAND ID™ CRITERIA as well as the application form at any time and without giving reasons. We also expect our members to act responsibly and monitor the industry to ensure they are working with the most sustainable options whenever possible. Brands are responsible for providing truthful information and must comply with our requirements and criteria at all times.

If the Brand ceases to comply with the current requirements and criteria, MOCHNI will notify the Brand by email and request that the Brand change the information within a 4 week period. The Brand may submit the changes via email to info@mochni.com.

If the brand can no longer meet the MOCHNI requirements, MOCHNI has the right to delete the TRUSTED! BRAND ID™ and all ads / sponsorship content related to the brand or make the content invisible until the brand meets the current requirements again.

TRUSTED! BRAND ID™ or any content may be deleted at any time upon notification by the brand via email to info@mochni.com. If a TRUSTED! BRAND ID™ or content is deleted, no fee already paid will be reimbursed.

Until now, only brands have been rated, but never have brands had to make public statements about their sustainability claims on an independent third-party platform. How can you rate brands when there is no uniform global basis of sustainability standards and information? Instead of rating brands, TRUSTED! BRAND ID™ requires brands to provide transparent, first-hand information. TRUSTED! BRAND ID™ helps CEO’s take public responsibility and share transparent information so people can easily understand, recognize and trust sustainable brands. All TRUSTED! BRAND ID™ profiles are quickly accessible worldwide through our database, the Trusted Brand Directory.

You can report fraud, competition or trademark infringements immediately to info@mochni.com so that they can be dealt with.

MOCHNI can take the following measures if there are concrete indications that a brand violates legal regulations, rights of third parties or our agreement, or if MOCHNI has another legitimate interest:

– Deletion of Trusted! Brand ID or other content posted on MOCHNI.

– Delay in publishing content via the MOCHNI service

– Warning of members

– Restrictions in the use of the MOCHNI service

– Temporary blocking of members

– Permanent blocking of members

You can always contact us by sending an email to info@mochni.com.