In partnership with WUULS.

WUULS is a new ethical knitwear brand founded in the region of Abruzzo, Italy in 2019. The story of Wuuls began in their beautiful Campo Imperatore, a mountain grassland at the National Park of Gran Sasso which has been called the “Little Tibet of Italy” and has been the local resource of wool since the sixteenth century. The Park fostered training in best techniques for wool trimming, handling, selection, in order to increase its care for the environment and the sheep.

WUULS strives for creating timeless and playful products. WUULS has created their first limited edition collection consisting of the “MULL ” jumper made of pure wool. The sweater is designed to warm everybody up in the colder months of the year. The gament’s natural dyes are what distinguishes the brand. WUULS singled a dyeing process out, improved by the precious collaboration with Tintoria Ferrini. This is a genuine, slow dyeing procedure that is contemporary, modern and technological. The main colors are Guado and Scotano and not dyed White.

“Taking care for the environment and people who work with us is our first goal.”


Wool Fiber

WUULS decided to invest in the fiber for several reasons:
1. Wool products have a long life span and can be used or worn longer than other textile fibers.
2. Wool is a totally recyclable fiber and is also surely biodegradable.
3. The full knitting production takes place locally in Italy.

The Region´s Wool History

“A few might know that the domination of the Medici during the sixteenth century was very influential for the village of Santo Stefano. Wool was produced by millions of sheep that grazed in Campo Imperatore, it was mostly black and was used for weaving rough cloths of monks and military clothes. A source of immense wealth for the Florentine lordship who exploited this resource. It is under the guidance of Francesco de Medici that the village experienced its heyday. The most flourishing trade was that of “Carfagna” wool, a wool fiber produced in Santo Stefano and worked in Florence. With the end of the Medici, the destiny of Santo Stefano di Sessanio also changed, which was affected by an extensive depopulation and emigration phenomenon. Today it’s a characteristic village rich in culture, populated of wonderful people.”

“With the proceeds from the sales of this collection, we will carry out a project with the local association SAVE THE BEAR. We are full of enthusiasm for this project and above all for future projects with which we will be working on. Today it is essential to collaborate and create awareness to lead in the right direction for the future.”


Instagram: @wearewuuls