Tucked away behind a gate, next to Chloé and Isabel Marant on the bustling Melrose Place, lies the iconic VIOLET GREY store. Stepping inside feels like entering someone’s chic living and bathroom, offering an intimate and luxurious experience. Behind the doors, you’ll find not just the best in beauty on the shelves, but also a host of personalized services. Violet Grey started as an online destination, has built its reputation by earning customer trust through their VIOLET CODE — a rigorous testing process overseen by a community of top makeup artists, hairstylists, dermatologists, and celebrity influencers. This curation results in a collection of only the finest beauty products, vetted by those who know best. Their beauty editors offer personal shopping and custom fragrance layering, ensuring a tailored experience. Whether you’re looking to revamp your beauty routine, find the perfect gift, or just need a pick-me-up, the store has it all. Some products are so rare they’re almost mythical, and being able to experience them in person is a treat in itself.