About us

In 2015, we launched MOCHNI as one of the first international media platforms that made fair and sustainable fashion COOL! With our fresh and easy-to-understand original content we help our audience to understand important social and environmental topics and to find sustainable and fair trade products from the most responsible brands around the world. Our editorial coverage includes product and brand roundups, learning guides, expert advice and Q&A’s with founders and creatives who give a transparent insight behind their products and companies. 

When selecting brands, places, resources and creatives for our content, we primarily choose those listed on our directory ECO ALPHABET.

The name MOCHNI is a Native American name with the meaning: Talking bird. The CH is pronounced like a K. With great respect and appreciation we are inspired by the incredible artistry and spirit of the Native Americans and their culture.


Our sister site ECO ALPHABET is an online directory that showcases approved eco brands, eco hotspots, eco resources and eco creatives with their self-filled transparency profiles. Our aim with ECO ALPHABET is to enable consumers and professionals to quickly find trusted, transparent information that meets their needs and ethical preferences using the directory’s filtering and search functions, while helping companies and people be open with truthful information and facts.

Conscious Loft is our entertaining, educational and fun 200-700 sqm pop-up and event space with sessions, master-classes, talks, shopping, goodies and networking, all focused on fair and eco fashion, natural beauty, wellbeing, food and eco-friendly living, hosted by our favorite experts worldwide.

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