WHO WE ARE

Photo: Aiayu (Member)

MOCHNI was founded in 2015 by Antonia Leonie Böhlke as the first international publication from Europe raising global awareness for a fairer, cleaner and slower world.

Our mission is to make important social and environmental issues easy to understand and accessible. Our goal is to help people make stronger, more impactful decisions in their lives. We believe in storytelling that creates a sense of connection and inspires trust and confidence. Our stories include brand and product guides, opinion pieces, expert advice, how-to guides, and Q&As with creatives, designers and individuals that provide transparent insights into their businesses, perspective and daily lives. To this day, MOCHNI is a 100% independent publication. We stand for freedom of expression and original, trustworthy, well-researched, ethical journalism that is authentic and always relevant. It is part of our mission that we only publish truthful and fact-checked information.

Trusted! Brand ID™ is our certification and directory for eco brands. With Trusted! Brand ID™ we ask fashion brands to identify their sustainable practices and provide transparent information on each sustainability criterion they meet. Members are awarded with our trust mark. Our aim with the Trusted! Brand ID™ is to enable consumers and professionals to quickly find trusted brands and first-hand transparent information. Using the directory’s filter and search functions at one single page, users can quickly find brand profiles that meet their needs and ethical preferences.

 

Conscious Loft is our intimate, educational and entertaining 200-700 m² retail and event space with master classes, sustainability talks, beauty and self-care sessions, shopping, plant-based organic food, goodies and networking hosted by our favorite experts around the world. With Conscious Loft we transform MOCHNI into a real life world. You travel through a fun world of sustainable fashion, clean beauty, and conscious living while feeling like you‘re at your bff‘s home.

Our first Conscious Loft took place during Fashion Week in Berlin in 2019 and was moderated by Kestrel Jenkins (host of Podcast Conscious Chatter based in California). Our second Conscious Loft took place in Hamburg in the same year and was moderated by Willa Stoutenbek (founder of Agency W.Green based in Amsterdam).