The power of the L.A. community is unmatched! From donation drives to pro bono services and fundraisers, discover how these local brands are giving back—and how you can help too.
Photo: OZMA of California
Our hearts are heavy as we see and hear from our friends, community, and people impacted by the wildfires in Los Angeles. The city feels like our second home, full of inspiration and creativity. This is the city where we had our first community event at The ROW DTLA, where we met our first brand partner, and had so many beautiful moments. Our thoughts are with everyone affected, and we send a lot of love. It’s also incredibly touching to see the community efforts and how small and local businesses are using their resources to offer support.
xx Antonia
The wildfires in Los Angeles have devastated numerous communities, displaced families, and destroyed homes. According to CAL FIRE more than 153 wildfires are currently raging in California, with 24,419 emergency responses, 40,660 acres burned, 12,300+ structures destroyed, and damage assessments underway for the Palisades & Eaton Fires. According to Reuters, “the Los Angeles wildfires, which have reduced entire neighborhoods to smoldering ruins and left an apocalyptic landscape, could become the costliest wildfires in U.S. history in terms of insured losses if analysts’ estimates of up to $20 billion materialize.”
But the power of the L.A. community is unmatched. Local ethical brands, known for their commitment to sustainability and social responsibility, are supporting those affected in a variety of ways—from donation drives and disaster relief pro bono services to providing essential goods and organizing fundraisers. Ethical brands play a vital role in providing immediate relief, offering an incredible sense of solidarity. We’ve compiled a list of local brands that are contributing to wildfire relief efforts, and how you can help too.
Photo: Kindred
Efforts
“All service fees will be waived for impacted members,” Kindred wrote on Instagram.
“Please DM @livekindred on Instagram if you have been evacuated, and need a place to stay or you are able to host displaced members.”
Based in
Los Angeles
Photo: Lisa Says Gah
Efforts
“1 piece donated per order. Donations will go directly toward curated LSG boxes for families on our waitlist and LA organizations in need.” Lisa Says Gah wrote on their website.
Based in
Los Angeles
Photos: OZMA
Efforts
“We are working to provide care packages in the comin weeks to those who have lost their home in the fires. If you or a loved one are in need, please send an email to hello@ozmaofcalifornia.com. We will support as many as we are able to.” OZMA wrote on their Instagram.
Based in
Los Angeles
Screenshot / Photo: MATE
Efforts
“To support our community, we are actively donating and sending clothing care packages out to those affected by the recent fires. In addition, to contribute to our first responders, we are donating a portion of sales to Los Angeles Fire Department Foundation. These efforts are just the beginning-we’re committed to doing all we can to help our city heal.” MATE wrote on Instagram.
Based in
Los Angeles
Screenshot / Photo: Christy Dawn
Efforts
“We are here to support the families and individuals who have lost so much, and we are partnering with LA CLOTHING DRIVE & WE LOVE LA to provide meaningful aid to those most in need. We also want to offer support to anyone directly impacted by the fires. If you or someone you know has lost their home, please email us at shop@christydawn.com. We are putting aside 1,000+ pieces of Christy Dawn, and will do our very best to help as many people as possible.” Christy Dawn wrote on Instagram.
Based in
Los Angeles
Photos: cocokind
Efforts
“Community- we need your help figuring out how best to distribute 3000 N95 masks (and potentially more coming) that we have bought. Please let us know if you have ideas on where these can be put to the best use-Comment below or send us a DM if you can use 100-200 masks. If you are displaced due to the fires this week with nowhere to go, please reach out to info@cocokind.com so we can help pay for at least 10 rooms at a local hotel this week.” Cocokind wrote these on Instagram and and provides further support.
Based in
Los Angeles
Photos: Maison Louis Marie
Efforts
“Donation on its way to @altadenagirls – Restoring normalcy for the teenage victims of #eatoncanyonfire,” Maison Louis Marie wrote on Instagram.
Based in
Los Angeles
Photo: SAKARA
Efforts
“During the past week we’ve been focused on prioritizing our LA kitchen team’s safety and wellbeing, but if you know a frontline worker or a displaced family in need of nourishing meals in the coming weeks, please share their details via the link in bio. We will do everything we can to send them meals and bring a bit of reprieve during this difficult time. Sakara is financially supporting the California Fire Foundation-there are so many worthy organizations doing amazing on the ground work to support those impacted.” SAKARA wrote on Instagram.
Based in
Los Angeles
Photo: Citizens of Humanity
Efforts
“To support those displaced by this tragedy, our team is arranging a clothing donation center at our downtown LA showroom. Please use the link in our bio to sign up for our newsletter and learn how you can join us. Together, we stand with Los Angeles.” Citizens of Humanity wrote on Instagram.
Based in
Los Angeles
Photo: Block Shop
Efforts
“Block Shop is providing a Community Space for those affected by the LA fires in our Atwater Village store. Come join us in our spacious, beautiful store.” Block Shop wrote on Instagram.
Based in
Los Angeles
Photo: KOSAS
Efforts
“To support, Kosas has made a donation to the Los Angeles Fire Department Foundation to help aid in their efforts to equip firefighters who are protecting lives, homes and communities. Our teams are also working with other organizations to donate essential products to bring care and relief to those in need. This is just the start. We believe in the power of community and are committed to supporting in any way we can.” KOSAS wrote on Instagram.
Based in
Los Angeles
Photos: Moon Juice
Efforts
“If you’ve been displaced by the fires and we can replace supplements you had to leave behind, please fill out the form at the link in our bio-we’d love to help you reestablish a piece of your routine.” Moon Juice wrote on Instagram.
Based in
Los Angeles
Photo: Mama Glow
Efforts
“Disaster Relief Doula Support. Have you been impacted by the L.A. climate crisis? The Mama Glow Foundation is providing pro bono doula services to families affected by the LA wildfires.” Mama Glow wrote on Instagram.
Based in
Los Angeles
Photos: DÔEN
Efforts
“Donation Drives in Los Angeles. We will be participating in donation drives in and around Los Angeles to aid those who’ve lost their homes during these devastating fires that continue in the LA area. Please find the link in our Highlights to sign up for updates. We will continue to share new locations and drives in stories and on our site as we find new spaces to show up and donate to those in need.” DOEN wrote on Instagram.
Based in
Los Angeles
Photo: The Detox Market
Efforts
“FREE ESSENTIAL BEAUTY KITS IN STORES. All Los Angeles and Santa Monica Detox Market locations are now open. We’ve prepared some emergency essential kits for those who have been evacuated or lost their homes. SUPPORTING OUR MUA’s & BEAUTY PRO’s. We’ve prepared professional kits through our Clean Collective MUA program to help those affected by the fires, so you can get back to work. Please reach out to us directly, we’re here to support our clean beauty community,” The Detox Market wrote on Instagram. “If you’ve been affected, please visit any of our LA stores – or reach out to nadia@thedetoxmarket.com.”
Based in
Los Angeles
Photo: KORA Organics
Efforts
“LA IS OUR HOME. Where Miranda Kerr leads our team- many of whom have been personally affected by the devastation. As a company, we have made donations to the United Way LA County Wildfire Response Fund and Baby2Baby to assist those in need.” KORA Organics wrote on Instagram.
Based in
Los Angeles
Photo: Avocado
Efforts
“To support those affected, Avocado has launched a relief program providing discounts and donations to help individuals and families begin to rebuild. As a company rooted in Los Angeles, we are committed to standing by our neighbors in their time of need and offering a helping hand wherever possible. Through our relief program, we’re offering discounted pricing-equivalent to our employee discount on our certified organic mattresses, bedding, and furniture for those affected by the fires. Verification may be required to make this process as smooth and accessible as possible. To ensure that our support makes a meaningful difference, we are prioritizing orders for fire-affected customers.” Avocado wrote on Instagram.
Based in
Los Angeles
Photo: AURATE
Efforts
“FUNDRAISER FOR RELIEF. We’ve donated $5k to support those affected by the L.A. wildfires-but we want to do more. When you donate $20 to our fundraiser, we’ll match it to double the impact. As a thank-you, one generous donor will receive a 2tcw Lab Grown Diamond & Blue Sapphire Toi et Moi Ring. 100% of proceeds go directly to the California Community Foundation’s Wildfire Recovery Fund, which provides immediate relief and long-term support to the communities that need it most.” Aurate Ny wrote on Instagram.
Based in
NYC
Photo: Collina Strada
Efforts
“All of us firsthand have experienced or know someone that has lost something irreplaceable. We now have collected over 80 families in need who have lost their homes to the wildfires in LA, from Eaton to Palisades, Kenneth to Sunset. Families have reached out from our Social Media efforts. We’ve also reached out to verified GoFundMe’s for under-resourced families. The families in need continue to grow. We’ve received an enormously generous roster of commitments from amazing brands so far, but we are in need of more as our operations expand. We will keep everyone updated on our progress as we continue our efforts these upcoming weeks. LAClothingDrive@gmail.com.” Collina Strada wrote on Instagram.
Based in
NYC
More brands will be added! Please write to info@mochni.com.
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