In 2015, Antonia Leoni launched MOCHNI as the first independent and woman-owned media platform raising global awareness for a fairer, cleaner, and slower world.
Photo courtesy of Stilnest
1 Mio.
Readers
1
Global niche audience across 20 countries
1000+
Partners since 2015
100%
Independent and woman-owned
WHAT’S MOCHNI?
MOCHNI is an international media platform dedicated to social justice and awareness. We help make social and environmental issues easy-to-understand and accessible to everyone. Founded by Antonia Leoni in 2015, MOCHNI began in her living room, which she transformed into a photo and creative studio. From there, she published weekly posts to raise global awareness for a fairer, cleaner, and slower world. It’s grown into a diverse lifestyle platform since then. We stand for freedom of expression and are not afraid to ask hard questions and publish impactful opinions. To this day, MOCHNI remains an independent media company, 100% owned by our founder and editor-in-chief.
Antonia Leoni in Los Angeles
Editor’s letter
MOCHNI was born from my deep passion for fashion and social justice, as well as my personal journey as a creative entrepreneur. My awareness of ethical concerns was heightened by my experiences in the fashion industry. After feeling dismissed by doctors, I dove into the world of holistic and environmental health. Through this journey, I learned how economic systems, environmental stressors, and misinformation impact our physical and mental well-being.
For twelve years, I was prescribed antidepressants for a brief episode of anxiety, but without patient education or long-term support. After struggling to find specialists in Germany’s overloaded healthcare system, I eventually received diagnoses of Hashimoto’s, endometriosis, and ADHD over a decade later, all while building MOCHNI from the ground up. Embracing a holistic approach has empowered me to nurture my body, mind, and spirit, reinforcing the importance of self-awareness. Check out our new initiative ilovemymind.com.
As a journalist, it’s my mission to help you understand how your daily choices can change the world, benefiting both your health and the environment — and in turn, the well-being of those around us. I believe in the transformative power of collaboration and welcome opportunities to partner with individuals and brands who share this vision for positive change.
With (self)love,
Antonia Leoni
Founder & Editor-in-Chief
Read
Our stories include brand and product guides, opinion pieces, expert advice, how-to guides, and Q&As with creatives, designers and individuals that provide transparent insights into their businesses, perspective and daily lives.
TRAVEL
Our editors visit each place personally and we only recommend a ‘Place We Love‘. From NYC, LA, and Australia, to Milan, Paris, Berlin, Mallorca, Copenhagen and London… we travel the world to introduce you to the best conscious places.
Meet Us IRL
With Conscious Loft, we bring MOCHNI to life. You travel through a fun world of sustainable fashion, clean beauty, well-being, and conscious living, all while feeling like you’re at your bff’s home. Our intimate, educational, and entertaining 200-700 m2 retail and event space with 200-300 guests features master classes, sustainability talks, beauty and self-care sessions, shopping, plant-based organic food, goodies, and networking with our favorite experts from around the world. Falling in love with new people, products, and ideas, leaving inspired, connected, and empowered to change the world.
Shop deals
ECO SHOPPING WEEK is a unique campaign that brings together top, trusted brands globally to make eco-shopping more fun and accessible. During the week, all participating brand partners offer exclusive deals. The coupon codes are available for free on MOCHNI and can be redeemed at the brands‘ online stores.
Before Antonia’s first post…
1985
The first domain ever was registered.
1985
The first domain ever was registered.
1986
Antonia Leoni is born.
1991
At age 5, Antonia organizes her first fashion show with her bff, both modeling and styling their outfits.
1991
At age 5, Antonia organizes her first fashion show with her bff, both modeling and styling their outfits.
1998
At 12, Antonia begins accompanying her grandmother, a self-made businesswoman, on buying trips to brands like Yves Saint Laurent and Givenchy. She learns about style and etiquette and starts collecting VOGUE issues, gifts from her grandmother’s boutiques.
Her grandmother, a self-made businesswoman, stands out among businessmen. Years later, Antonia wears the exact same outfit by chance.
2004
WordPress 1.0 drops, setting the stage for blogging.
2004
WordPress 1.0 drops, setting the stage for blogging.
2009
Inspired by the Native Americans, she handcrafts a collection from upcycled silk and leather, taking 80 hours for her fashion design finals.
Production: Antonia Leoni, Models: Toni Garrn and Charlott Cordes, Photo: Lado Alexi, H&M: Stelli
2010
Moving to Berlin, she works as a fashion designer and freelance creative for Hubert Burda Media.
2010
Moving to Berlin, she works as a fashion designer and freelance creative for Hubert Burda Media.
2011
In 2011, while working for a luxury Italian brand, Antonia noticed a €690 t-shirt made in Bangladesh. Back in Neukölln, she witnessed children struggling to find food. This contrast between high fashion and everyday hardship led her to reflect on the conscious choices in fashion.
2012
After two years in Berlin, where she pursued her passion for fashion, Antonia feels overwhelmed by the city’s sensory overload due to undiagnosed ADHD and Hashimoto’s (we will publish an article on this topic). She decides to quit her dream of her own fashion label and moves back to Hamburg.
2012
After two years in Berlin, Antonia feels overwhelmed by the city’s sensory overload due to undiagnosed ADHD and Hashimoto’s (we will publish an article on this topic). She decides to quit her dream of her own fashion label and moves back to Hamburg.
2013
She begins working for online startups and learns how to build websites.
…and travels to Milan and Paris during Fashion Weeks to explore streetstyle photography.
2015
She transforms her 34m² apartment into a creative studio and publishes her first post on MOCHNI, marking the platform’s official launch. The post features the Swedish fashion brand Filippa K.
2015
She transforms her 34m² apartment into a creative studio and publishes her first post on MOCHNI, marking the platform’s official launch. The post features the Swedish fashion brand Filippa K.
After Antonia’s first post…
2016
MOCHNI gives more than 20 diverse voices a platform every month.
Antonia with journalist Alden Wicker in Berlin.
We are the first platform to introduce a comprehensive brand directory for ethical fashion brands, called ECO ALPHABET. Developed by Antonia, this initiative includes a Code of Conduct and symbols for sustainability criteria. In its first week in 2016, over 200 fashion brands signed up! Stay tuned, as the directory will be back soon!
Photo: Antonia Leoni, Model: Leonie Kim
We celebrate our first anniversary with a limited edition organic cotton t-shirt drop.
2017
Moving into our first official little office with a photo studio.
Launching a collab with unu, the first electric scooter designed in Berlin.
2017
Moving into our first official little office with a photo studio.
Photo: Antonia Leoni, Model: Anouk
We launch a collab with unu, the first electric scooter designed in Berlin.
2018
Antonia Leoni's iconic quote has been shared hundreds of times.
The first MOCHNI community event takes place in Manhattan. Followed by a networking event in collaboration with Dechel Mckillian hosted at her store in L.A.
2019
Our community event evolves into a larger gathering with the first Conscious Loft popping up in a 200m2 Berlin loft apartment. This marks the first industry event held in a private home during Fashion Week, hosting 300 guests in two-hour slots, showcasing 40 brands and featuring 20 speakers, including TOMS and PETA.
We invited Journalist Kestrel Jenkins from California (Conscious Chatter podcast) to moderate the talks.
200m2 transforms into a 700m2 Conscious Loft in Hamburg, supported by SPACES, taking place later the year. We host 400 guests in one day, showcasing 30 brand partners, and invites vlogger Kristen Leo from NYC for talks with PETA.
We partner with RePack for our gift bags.
2021
Eco Shopping Week debuts online, making sustainable shopping more accessible for everyone.
2020
MOCHNI reaches 1 million readers globally.
The Covid pandemic hits the world, changing awareness.
2021
Eco Shopping Week debuts online, making sustainable shopping more accessible for everyone.
2024
MOCHNI is back with a fresh new look, and we’re continuing our mission. Excited for what’s coming next!
MOCHNI, pronounced mo-kn-ee, is a Native American name with the meaning ‘talking bird’.
We honor the Native American tribal nations that inspire us with their spirit, craftsmanship and deep connection to nature. We educate and inform ourselves at Native Americans in Philanthropy (NAP), an organization that helps people better understand and advocate for issues important to Native American leaders, indigenous communities and tribal nations.
© MOCHNI Media Group 2015-2024
